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Do you need to form a new LLC, but you don’t have any experience with the DIY option? Are you also unwilling or unable to invest the hundreds or thousands of dollars required to hire a lawyer to form your LLC?

Companies like Rocket Lawyer and Incorporate.com fill the middle ground between these options nicely, offering professional LLC formations at reasonable price points. But how do you decide which one to use?

In this Rocket Lawyer vs Incorporate.com comparison, we’ll walk you through their main commonalities and differences in an effort to help you decide which one is the best choice to help form your new LLC.

 

Quick Summary

Rocket Lawyer and Incorporate.com are two highly respected service providers in the LLC formation industry. Still, Rocket Lawyer has some distinct advantages that make them the better option for most of our readers.

Most importantly, Rocket Lawyer has great customer feedback, with over 2,200 reviews available online, and the vast majority of them being quite positive. By contrast, Incorporate.com only has a few dozen reviews, and most of them are critical in nature.

Would you like to get some more information before making your choice? Read on as we discuss all the details of these two popular LLC service providers.

 

Is There a Better Alternative?

While Rocket Lawyer and Incorporate.com both have plenty of positives, neither of them are among our absolute favorite companies in this industry. In general, we prefer to use either ZenBusiness, IncFile or Northwest Registered Agent to form an LLC.

ZenBusiness has the best prices available online. IncFile’s best attribute is their fabulous customer feedback reputation, with thousands of positive reviews all over the web. As for Northwest, they’re the only major national service provider that locally scans every document they receive as your registered agent, whereas most competitors only scan the government docs that they’re legally required to.

 

7 Things They Have In Common

1) Affordable: Both of these service providers can save you a significant amount of money compared to hiring a lawyer to draft and file your articles of organization. Considering that the LLC isn’t all that complicated of a business structure anyway, you may not even need an attorney’s expertise.

2) Customer Support: While it’s true that everyone loves to save money, it doesn’t do you much good if you aren’t able to get help when you need it. With Rocket Lawyer and Incorporate.com, helpful and professional assistance is always just an email or a phone call away.

3) Experience: Experience matters in this industry, and these service providers both have lots of it. Incorporate.com and Rocket Lawyer have each formed thousands upon thousands of companies over the years, and you can trust them to form your LLC in compliant fashion.

4) Efficiency: Is time of the essence to get your LLC off the ground? No problem! Rocket Lawyer and Incorporate.com both offer expedited service (for an additional cost, of course) that can cut your turnaround time from a couple months down to just a few days in some states.

5) Guaranteed Services: These service providers are so confident in their LLC formations that they both offer solid guarantees. Rocket Lawyer has a 100% satisfaction guarantee that allows you to request a refund at any time within 30 days of your purchase, and for any reason. As for Incorporate.com, their Corporate Compliance Guarantee states that if your filing is determined to be invalid because of a mistake made by Incorporate.com, they will fix the error or pay you up to $75,000.

6) Additional Services: Do you need other services beyond the simple formation of your LLC? Perhaps you’re looking for registered agent service, a federal tax ID number (EIN), or an operating agreement? Both of these companies offer quite a few additional services that should fulfill the needs of your new business.

7) Educational: You can learn a lot about the business world from these service providers, even if you don’t become a customer yourself. Rocket Lawyer has dozens of free legal help articles covering everything from business formations to ongoing taxation issues, while Incorporate.com has an extensive learning center that includes helpful how-to guides.

 

Side by Side Comparisons

Pricing

These two companies have nearly identical starting price points for LLC formation service. Rocket Lawyer charges $99.99 (plus state fee), and Incorporate.com starts their pricing at $99.

Features

Both of these service providers offer similar feature sets as well. They both include the essentials of formation, which include a business name availability check, as well as the preparation and filing of your articles of organization. The only real difference is that Incorporate.com gives you digital access to your formation documents, whereas Rocket Lawyer provides online access and they also mail you a hard copy.

Experience

These are two of the most experienced companies in the LLC formation service industry. Incorporate.com has incredible longevity, as they’ve served over 750,000 customers since they opened for business in 1899. While Incorporate.com certainly has the advantage when it comes to longevity, they can’t touch Rocket Lawyer’s customer volume. Rocket Lawyer opened in 2008, but they’ve already served over 20 million customers.

Customer Support

Another category, and another close similarity between these service providers. Incorporate.com and Rocket Lawyer both have friendly and helpful customer support representatives that are quite accessible and responsive. They also have similar hours of availability, as Incorporate.com is available from 8am to 8pm ET every weekday, while Rocket Lawyer answers the phone from 9am to 9pm ET on weekdays. This category is a toss-up.

Turnaround Times

Rocket Lawyer and Incorporate.com have similar turnaround times that are based on the guidelines of each state. These service providers also both offer expedited service that can dramatically cut down the length of your turnaround times, and this is yet another category where these companies are equals.

Order Tracking

Both of these companies make it quite simple to check on the status of your order. They both offer tracking tools on their websites that keep track of exactly which phase of the formation process your LLC is currently in. We hate to sound like a broken record, but this is another even category for Rocket Lawyer and Incorporate.com.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is so crucial because the state needs to have a reliable means of contacting your business at any time.

Neither of these service providers includes registered agent service with your LLC formation, which some competitors do. If you would like to add this feature to your formation package, Rocket Lawyer has an annual price point of $149.99, which is higher than many competitors.

However, Incorporate.com charges $235 per year for registered agent, which is a rather expensive price tag for this service. In short, it isn’t hard to find much better deals on registered agent service than these two companies provide.

Customer Reviews

While these companies may have plenty of similarities, their customer reviews could not be more different. Rocket Lawyer has over 2,200 reviews available across the internet, and they’re mostly positive in nature. Customer feedback is a big pro for Rocket Lawyer.

The story for Incorporate.com is much less positive. We only found a few dozen reviews online, and most of them are negative. They have a far smaller collection of feedback than Rocket Lawyer does, with a much higher percentage of critical feedback.

Ease of Use

With either of these companies, you’ll receive an LLC formation service that is far easier to leverage than the DIY option. They also both have easy-to-use websites that are quite user-friendly. This is yet another major similarity between Rocket Lawyer and Incorporate.com.

 

Which Is the Best LLC Company for You?

With Rocket Lawyer and Incorporate.com, we’re dealing with two of the best and most popular LLC formation service providers in the industry today. They’re both capable of forming your new LLC quickly and professionally, and at a reasonable cost to you.

Because Rocket Lawyer and Incorporate.com have so much overlap in the way they provide these services, we understand that some of you may still be undecided. With this in mind, let’s wrap up this comparison by touching on a few of the main reasons customers choose one or the other.

Choose Rocket Lawyer if You Are:

Do you want to use a company that has an excellent track record with customer feedback? Maybe their high customer volume impresses you? These are a couple of the most common reasons to go with Rocket Lawyer.

Choose Incorporate.com if You Are:

Does their unbeatable longevity move the needle for you? If so, Incorporate.com should be a fine choice.

Final Verdict

While both of the LLC services in this comparison offer good overall value and have formed thousands of businesses, we think Rocket Lawyer is the better option. However, in the larger picture, neither of these LLC services are our top pick. We highly recommend checking out our list of the top LLC services to see which is the best option available.

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Starting at $99

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Frequently Asked Questions

Got questions? We’ve got answers.

If I Decide to Use Rocket Lawyer, Which Package Should I Choose?

Unlike many of their competitors, Rocket Lawyer just has one general LLC formation service package, instead of several to choose from.

However, they do have a legal services subscription plan for $39.99/month that includes LLC formation at no extra cost for new subscribers. Considering that their standalone LLC service costs $99.99, and there’s a one-week trial available for the subscription service, you might be interested in taking a look.

Does Rocket Lawyer Handle Extra State Requirements Like New York Publication?

They certainly do. While they don’t advertise state-specific requirements on their website, they told us over the phone that they do indeed provide this service. However, their publication service is quite expensive at $299, which does not include your county fees or newspaper costs.

Which Service Has Fewer Upsells?

Rocket Lawyer doesn’t really have any upsells, except for the way they try to convince their clients to upgrade to their legal services subscription.

While it can be slightly annoying, we understand that their subscription plan is the core of their business model, so it doesn’t bother us too much that they push it rather strongly at times.

Incorporate.com will seemingly stop at nothing to get you to purchase their registered agent service, which is quite overpriced at $235/year. They even have some misleading advertising on their LLC package select screen that lists annual report service and access to their online compliance tool as included features, but if you read the fine print you’ll discover that you cannot access these features if you don’t also buy registered agent service from them.

Do These Services Share My Information With Third Parties?

Incorporate.com and Rocket Lawyer are both strong companies in this regard. Neither of them overwhelm you with third-party partnership offers, while many of their competitors go to great lengths to get your permission to share your personal info with other businesses.

Do Either of These Services Have a Refund Policy?

Incorporate.com doesn’t make it very clear whether they provide refunds or not, which we’re guessing means that they typically don’t.

Take a look at the way they describe their refund policy in their own words: “If you cancel your order before we have submitted it to a federal, state, or local office, Incorporate.com will refund the total amount paid for such order less a service fee. If you cancel your order after we have already submitted it, we will use our discretion to determine what portion, if any, we will refund.”

Rocket Lawyer’s refund policy isn’t a whole lot clearer, to be perfectly honest. They say that they grant refunds as long as they’re requested within 30 days of your purchase date, but they go on to say that they provide no refunds for “incorporation-related services.”

Which LLC Formation Website Is Faster?

They’re equals in this regard. Both of these service providers base their own turnaround time estimates on the actual processing times of each state. So, while one or the other might have an advantage of a day or two in some select states, for the most part they are very similar.

Can I Just Form an LLC On My Own, Without a Service?

You sure can, and quite a few entrepreneurs do form their own LLC in America.

We don’t usually advise that our readers use the DIY route for their LLC formations though, because they can require a bit more legwork than you might be expecting.

This is because each state has its own set of guidelines for how LLCs should be formed, and therefore you’d need to become quite familiar with the rules and regulations set forth by your formation state. Furthermore, we love the peace of mind services like Rocket Lawyer and Incorporate.com can provide, because we trust them to complete each step correctly.

Visit Rocket Lawyer

Starting at $99

  • Check out Rocket Lawyer up close
  • to see why they’re the winner


About Aaron Franklin

Frustrated by all the options and aggressive online sales tactics, my team and I created BestLLCServices.com to cut the clutter and bring clarity to entrepreneurs starting a Limited Liability Company. Our focus is on reviewing and comparing the top LLC formation services while also crafting free resources that help you start a business. We sincerely believe finding the right service and free information should be a simple process so you can get started with minimal friction.