By finding the LLC service right for you while using our website, we earn an affiliate commission to keep the lights on. Here’s how.

Last updated on: February 5th, 2019

Rocket Lawyer vs Incorporate.com (Dig Up Who’s Better)

Incorporate.com vs Rocket LawyerDo you need to form a new LLC, but you don’t have any experience with the DIY option? Are you also unwilling or unable to invest the hundreds or thousands of dollars required to hire a lawyer to form your LLC?

Companies like Rocket Lawyer and Incorporate.com fill the middle ground between these options nicely, offering professional LLC formations at reasonable price points. But how do you decide which one to use?

In this Rocket Lawyer vs Incorporate.com comparison, we’ll walk you through their main commonalities and differences in an effort to help you decide which one is the best choice to help form your new LLC.

 

Quick Summary

Rocket Lawyer and Incorporate.com are two highly respected service providers in the LLC formation industry. They’re both easy to recommend, and we think you’ll be happy with the service you receive from either of them. Still, Rocket Lawyer has some distinct advantages that make them the better option for most of our readers.

Most importantly, Rocket Lawyer has great customer feedback, with nearly 2,000 reviews available online, and the vast majority of them being quite positive. By contrast, Incorporate.com only has a few dozen reviews, and most of them are critical in nature.

Would you like to get some more information before making your choice? Read on as we discuss all the details of these two popular LLC service providers.

 

7 Things They Have In Common

1) Affordable: Both of these service providers can save you a significant amount of money compared to hiring a lawyer to draft and file your articles of organization. Considering that the LLC isn’t all that complicated of a business structure anyway, you may not even need an attorney’s expertise.

2) Customer Support: While it’s true that everyone loves to save money, it doesn’t do you much good if you aren’t able to get help when you need it. With Rocket Lawyer and Incorporate.com, helpful and professional assistance is always just an email or a phone call away.

3) Experience: Experience matters in this industry, and these service providers both have lots of it. Incorporate.com and Rocket Lawyer have each formed thousands upon thousands of companies over the years, and you can trust them to form your LLC in compliant fashion.

4) Efficiency: Is time of the essence to get your LLC off the ground? No problem! Rocket Lawyer and Incorporate.com both offer expedited service (for an additional cost, of course) that can cut your turnaround time down from a couple months down to just a few days in some states.

5) Guaranteed Services: These service providers are so confident in their LLC formations that they both offer solid guarantees. Rocket Lawyer has a 100% satisfaction guarantee that allows you to request a refund at any time within 30 days of your purchase, and for any reason. As for Incorporate.com, their Corporate Compliance Guarantee states that if your filing is determined to be invalid because of a mistake made by Incorporate.com, they will fix the error or pay you up to $75,000.

6) Additional Services: Do you need other services beyond the simple formation of your LLC? Perhaps you’re looking for registered agent service, a federal tax ID number (EIN), or an operating agreement? Both of these companies offer quite a few additional services that should fulfill the needs of your new business.

7) Educational: You can learn a lot about the business world from these service providers, even if you don’t become a customer yourself. Rocket Lawyer has dozens of free legal help articles covering everything from business formations to ongoing taxation issues, while Incorporate.com has an extensive learning center that includes helpful how-to guides.

 

Side by Side Comparisons

Pricing

These two companies have nearly identical starting price points for LLC formation service. Rocket Lawyer charges $99.99 (plus state fee), and Incorporate.com starts their pricing at $99. (See Details)

Features

Both of these service providers offer very similar feature sets as well. They both include the essentials of formation, which include a business name availability check, as well as the preparation and filing of your articles of organization. The only real difference is that Incorporate.com gives you digital access to your formation documents, whereas Rocket Lawyer provides online access and they also mail you a hard copy.

Experience

These are two of the most experienced companies in the LLC formation service industry. Incorporate.com has incredible longevity, as they’ve served over 750,000 customers since they opened for business in 1899. While Incorporate.com certainly has the advantage when it comes to longevity, they can’t touch Rocket Lawyer’s customer volume. Rocket Lawyer opened in 2008, but they’ve already served over 20 million customers.

Customer Support

Another category, and another very close similarity between these service providers. Incorporate.com and Rocket Lawyer both have friendly and helpful customer support representatives that are quite accessible and responsive. They also have very similar hours of availability, as Incorporate.com is available from 8am to 8pm ET every weekday, while Rocket Lawyer answers the phone from 9am to 9pm ET on weekdays. This category is a toss-up.

Turnaround Times

Rocket Lawyer and Incorporate.com have similar turnaround times that are based on the guidelines of each state. These service providers also both offer expedited service that can dramatically cut down the length of your turnaround times, and this is yet another category where these companies are equals.

Order Tracking

Both of these companies make it quite simple to check on the status of your order. They both offer tracking tools on their websites that keep track of exactly which phase of the formation process your LLC is currently in. We hate to sound like a broken record, but this is another even category for Rocket Lawyer and Incorporate.com.

Registered Agent Service

Neither of these service providers includes registered agent service with your LLC formation, which some competitors do. If you would like to add this feature to your formation package, Rocket Lawyer has an annual price point of $149.99, which is higher than most competitors.

However, Incorporate.com charges $235 per year for registered agent, which is by far the highest price we’ve ever seen for this service. In short, it isn’t hard to find much better deals on registered agent service than these two companies provide. (What is a registered agent?)

Customer Reviews

While these companies may have plenty of similarities, their customer reviews could not be more different. Rocket Lawyer has nearly 2,000 reviews available across the internet, and they’re mostly positive in nature. Customer feedback is a big pro for Rocket Lawyer.

The story for Incorporate.com is much less positive. We only found a few dozen reviews online, and most of them are negative. They have a far smaller collection of feedback than Rocket Lawyer does, with a much higher percentage of critical feedback.

Ease of Use

With either of these companies, you’ll receive an LLC formation service that is far easier to leverage than the DIY option. They also both have easy-to-use websites that are quite user-friendly. This is yet another major similarity between Rocket Lawyer and Incorporate.com.

 

Which is the Best LLC Company for You?

With Rocket Lawyer and Incorporate.com, we’re dealing with two of the best and most popular LLC formation service providers in the industry today. They’re both capable of forming your new LLC quickly and professionally, and at a reasonable cost to you.

Because Rocket Lawyer and Incorporate.com have so much overlap in the way they provide these services, we understand that some of you may still be undecided. With this in mind, let’s wrap up this comparison by touching on a few of the main reasons customers choose one or the other. No matter which one you decide to use for your LLC formation, we wish you the best of luck!

Choose Rocket Lawyer if You Are:

Do you want to use a company that has an excellent track record with customer feedback? Maybe their high customer volume impresses you? These are a couple of the most common reasons to go with Rocket Lawyer.

Choose Incorporate.com if You Are:

Does their unbeatable longevity move the needle for you? If so, Incorporate.com should be a fine choice.

Rocket Lawyer
Starting at $99.95

 

  • Best if you want
  • LLC formation & ongoing legal services