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Do you want to form an LLC, but you don’t know if LegalZoom is the best company to assist with your formation? With so many choices for LLC service online, it can be tricky to figure out which one would best serve your company.

This LegalZoom LLC service alternatives guide is structured in a way that gives you a quick rundown on a few of their competitors, in order to discern if one of them might be a better choice for you.

Best Overall Value
Best Customer Support
Runner Up


Which LegalZoom Alternative Should You Choose?

These four service providers are all worthy of forming your LLC. They’re reliable, legitimate operations with extensive track records.

Generally, ZenBusiness has the best combination of pricing and features, IncFile is the most affordable LLC service, LegalZoom handles the most clients, and Northwest Registered Agent has outstanding customer support.

Regardless of which LLC service you choose, you’ll be saving a significant amount of money over hiring an attorney to draft and register an LLC for you.

At the end of the day, ZenBusiness is our favorite out of these top LegalZoom LLC alternatives. Their low prices and great features are a winning combination that not many competitors can match. Plus, they’re a socially conscious organization that gives back through small-business lending platforms to support women- and minority-owned businesses.

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Final Facts

Here are the three most important attributes of LegalZoom to know before examining your other options:

  • Unrivaled Experience: LegalZoom has an incredible amount of experience compared to most of its competitors. While most companies in this industry have served a few thousand customers, LegalZoom has millions of successful LLC formations.
  • Satisfaction Guaranteed: The online business services industry is not known for its generous refund policies. However, LegalZoom is the exception to the rule. They offer a 100% satisfaction guarantee that’s one of the strongest refund policies in the industry.
  • No Registered Agent Service Included: It’s not all positives for LegalZoom, however. Many competitors include a year of registered agent service with LLC formation packages, but LegalZoom does not. In addition, they charge more for this service than most competitors.

Customer Feedback Comparison

One of the most important aspects of any LLC formation service is the customer feedback the company receives. To help you analyze each company’s customer reviews, we decided to create this customer feedback comparison section that breaks down how these companies stack up next to each other in this crucial area.

LLC formation services can have customer feedback collections that vary considerably in both quality and quantity. With this in mind, we created the following comparison in an attempt to make it as easy as possible for you to compare these companies in an apples-to-apples manner.

  • ZenBusiness: 8,262 reviews / 4.7-star average score
  • Northwest Registered Agent: 386 reviews / 4.5-star average score
  • IncFile: 33,672 reviews / 4.8-star average score
  • LegalZoom: 6,128 reviews / 4.3-star average score

Frequently Asked Questions

Q&A for these alternatives to LegalZoom

How Do They Compare Directly With Top LLC Services?

If you’d like to see how these LLC formation websites compare side-by-side, check out our comparative reviews:

Which Service Has the Best Customer Support?

We like the customer support provided by all four of these companies, but Northwest Registered Agent has a distinct advantage in this area. None of these services can match Northwest’s support personalization or the helpful and knowledgeable nature of their service representatives.

Do Any of These Services Handle Requirements Like Publication?

Only one of these four companies provides state-specific publication services: ZenBusiness.

Northwest does at least provide their customers with a set of instructions to complete their own publication requirement, but IncFile and LegalZoom don’t help at all. With this in mind, it’s a pretty significant advantage for ZenBusiness to be the only option in this guide for those of you forming businesses in states that require publication.

For more information on the best New York LLC publication services, check out our full guide on this topic.

Which Service Has the Fewest Upsells?

LegalZoom attempts quite a few upsells, to the point where we added this question to our FAQ sections because of them.

By the time you progress through their LLC formation service order form to the package select screen, you’ve already encountered $1,080 worth of upsell attempts. None of the other companies discussed in this guide bother us regarding upsells in the slightest.

Do These Services Share My Information With Third Parties?

ZenBusiness and IncFile are the only two of these four companies that share customer information with third-party partners.

To get an idea of what we’re talking about, take a look at IncFile’s LLC formation service order form, where you’ll see features like a business bank account with Bank of America, a website builder and domain name offer from SnapWeb, and a tax consult session with an accountant. As for ZenBusiness, their upper-tier packages have features like domain name registration and a corporate website that are provided by third parties.

Are Any of These Services Faster Than the Others?

The filing times for Northwest and IncFile are quite close in most states, because these companies all use the same criteria to come up with their turnaround time estimates: the actual processing times of each state.

While one of them might be a day or two quicker in a few isolated states, for the most part there is no significant difference. The exceptions to this are LegalZoom and ZenBusiness because their turnaround times vary based on which level of service you purchase from them. LegalZoom’s cheapest package takes 30 business days, while their most expensive plan takes 7-10 business days.

Meanwhile, ZenBusiness does vary your turnaround times somewhat from state to state, but they also speed up or slow down your formation based on how much money you spend.

Which Service Has the Best Refund Policy?

LegalZoom has a fantastic refund policy that is the best in this industry. With either of these services, you’ll receive a 60-day satisfaction guarantee. If you are unhappy with their service for any reason, all you need to do is request a refund and they will grant it. They don’t even charge any sort of convenience fees!

Can I Just Form an LLC on My Own, Without a Service?

You absolutely can. In fact, it’s not uncommon at all for entrepreneurs to form their own LLCs without professional help. However, there’s nothing quite like the peace of mind we get from using a professional service because we have the utmost confidence in their expertise.

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