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LegalZoom vs Rocket LawyerAre you forming an LLC but you’re not comfortable going it alone?

That’s why companies like Rocket Lawyer and LegalZoom exist, to help you on your formation journey.

But how do you know which one’s right for you?

This Rocket Lawyer vs LegalZoom comparison will answer that question by giving you the information necessary to make an informed decision.


Quick Summary

— Rocket Lawyer wins, but we recommend shopping around —

Rocket Lawyer and LegalZoom are the two most popular LLC services in the industry, as they both have millions of customers. As such, it’s easy to recommend either one of them. However, Rocket Lawyer has some distinct advantages that make them our preferred pick for most of our readers.

Compared to most competitors, LegalZoom’s biggest advantage is experience. However, Rocket Lawyer is the one company in this industry that serves a higher volume of customers than LegalZoom does. Furthermore, Rocket Lawyer has a comprehensive legal services subscription plan that provides discounts on LLC formation service and registered agent service, and you can try it risk-free for one week.

Why We Recommend Shopping Around

🥇ZenBusinessStarts at $39ExcellentAbsolutely
🥈Rocket LawyerStarts at $99.99FairIt Depends
🥉LegalZoomStarts at $79FairIt Depends

While Rocket Lawyer and LegalZoom both have plenty of positives, neither of them are among our absolute favorite companies in this industry. For nearly all of our readers looking for an LLC service, we recommend ZenBusiness.

ZenBusiness is just $39 rather than the $99.99 price tag Rocket Lawyer charges, or the $79 package offered by LegalZoom. Plus, they include a full year of registered agent service and a lot of other important features. In addition, they have fabulous customer reviews, with thousands of positive reviews all over the web.


6 Things They Have In Common

1) Affordable: LegalZoom and Rocket Lawyer both fill that gap between the DIY option and hiring a lawyer. You won’t be on your own, and you’ll still save hundreds of dollars over hiring a business attorney.

2) Customer Support: Speaking of not going it alone, one of the biggest benefits of hiring an LLC formation service is that they have customer service reps who are available to help solve your problems. If you have questions or concerns, they’re just a phone call or email away.

3) Experience: Both Rocket Lawyer and LegalZoom have customers that number in the millions. They both have a ton of experience and impressive customer volume.

4) Additional Services: After your formation is complete, these companies still have a lot to offer entrepreneurs. From registered agent service to tax ID numbers, from licensing to ongoing compliance, Rocket Lawyer and LegalZoom can provide many services your company might need.

5) Guaranteed Services: LegalZoom has a 100% satisfaction guarantee that you can leverage at any time within 60 days of your purchase, while Rocket Lawyer has a similar guarantee that covers you for 30 days. Many of their competitors offer you no such assurances.

6) Educational: If you require additional assistance, or just want to learn more about the business world, both of their websites include a wealth of information on all sorts of issues that might affect your company down the road.


Side by Side Comparisons


LegalZoom’s pricing for LLC formation service starts at $79, while Rocket Lawyer charges the higher rate of $99.99. Rocket Lawyer also offers free LLC formations for new subscribers to its $39.99/month legal services plan.

Of course, everyone would rather pay $79 than $99.99 for similar services, right? As we work our way through the following categories, let’s see if Rocket Lawyer can close this pricing gap a bit.


Both of these providers offer pretty basic LLC formation services. Beyond the simple prep and filing of your articles of organization, LegalZoom adds a banking resolution to help you open business checking and savings accounts, whereas Rocket Lawyer’s only additional feature is a hard copy of your formation documents.

The disappointing aspect of both companies in this area is the fact that neither of them includes registered agent service with their formation packages. This is why neither of these companies has a spot in our top three choices for LLC formation service — there are other companies (like ZenBusiness and IncFile) that offer their customers more valuable features for less money than Rocket Lawyer and LegalZoom.


LegalZoom has served more than 4 million customers since they started offering online business services in 2001, with about half of those being business clients. While that’s already quite impressive, Rocket Lawyer is on another level, with an amazing 20 million customers served since 2008.

Customer Support

Rocket Lawyer and LegalZoom are both such large companies that it’s no surprise to hear that their customer service can be a bit hit or miss. With as wide-reaching as these support networks are, it’s understandable that some unsatisfied customers slip through the cracks.

LegalZoom does have an advantage when it comes to hours of availability, as they’re open weekdays from 10 am to 8 pm ET and weekends from 10 am to 7 pm ET. Rocket Lawyer’s reps are available from 9 am to 9 pm ET on weekdays.

Turnaround Times

Rocket Lawyer is faster in some states, LegalZoom in others. This is due to the fact that Rocket Lawyer’s estimates vary by state, whereas LegalZoom bases their turnarounds on the level of service you purchase: LegalZoom’s Economy package takes 30 business days, Standard takes about 15, and Express Gold is ready in 7-10. We strongly prefer the method used by Rocket Lawyer, as we don’t appreciate the way LegalZoom speeds up or slows down your LLC formation based on how much money you spend on their platform.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is so crucial because the state needs to have a reliable means of contacting your business at any time.

Neither LegalZoom nor Rocket Lawyer includes registered agent service with LLC service, as some of their competitors do. As an add-on, LegalZoom charges $299 per year (or $249 for your first year if you add this service to your LLC formation order) and Rocket Lawyer has an annual fee of $149.99, although subscribers to Rocket Lawyer’s legal services plan are eligible for 25% off of this rate.

Customer Reviews

LegalZoom has more than 4,700 customer reviews available online, and while their positive reviews do outnumber their negative feedback, it’s not by quite as wide of a margin as some competitors. Plenty of their clients are pleased with their general ease of use, but they also get a handful of complaints about inconsistent customer service.

On the other hand, customer feedback is a big pro for Rocket Lawyer. They also have 4,700+ reviews online, and they have a higher ratio of positive reviews than LegalZoom does. Their clients rave about the value they receive from Rocket Lawyer.

Ease of Use

Both LegalZoom and Rocket Lawyer shine in this area, as it couldn’t be much simpler to use either service. Furthermore, their websites are both streamlined with intuitive user interfaces.

Additional Services

These companies offer many of the same business services, as they both provide registered agent service, foreign qualifications, LLC operating agreements, and more.

In addition, LegalZoom and Rocket Lawyer both offer many personal services, like last will and testament, divorce papers, and power of attorney. They can even hook you up with an attorney consultation. Rocket Lawyer and LegalZoom offer more services than any of their competitors, which is a nice bonus if you’re looking for a one-stop shop.


Which Is the LLC Formation Service for You?

🥇ZenBusinessStarts at $39ExcellentAbsolutely
🥈Rocket LawyerStarts at $99.99FairIt Depends
🥉LegalZoomStarts at $79FairIt Depends

Rocket Lawyer and LegalZoom are two of the top LLC formation services online, and they have a bunch of features in common. Of course, there are also quite a few differences that may sway your opinion one way or the other.

Along those lines, let’s finish by reviewing some scenarios that might lead you toward choosing either Rocket Lawyer or LegalZoom.

Choose LegalZoom if You Are:

With their extended service hours, LegalZoom is a top pick for entrepreneurs who can’t take the time out of the business day to get their questions answered. In addition, LegalZoom offers a lower price point for LLC formation service than Rocket Lawyer.

Choose Rocket Lawyer if You Are:

If you want great customer reviews and an unrivaled client volume, Rocket Lawyer is the best choice for you. Their legal services subscription is also an intriguing offer that comes with some significant discounts on other services.

Final Verdict

While both of the LLC services in this comparison offer good overall value and have formed thousands of businesses, we think Rocket Lawyer is the better option.

However, in the larger picture, neither of these LLC services are our top pick. We highly recommend checking out our list of the top LLC services to see which is the best option available or getting a closer look at ZenBusiness.

Frequently Asked Questions

Got questions? We’ve got answers.

If I Decide to Use Rocket Lawyer, Which Package Should I Choose?

Rocket Lawyer only has one package for LLC formations, so perhaps we should rephrase this question as “should you buy your formation service a la carte, or as part of their legal services subscription?”

Their standalone LLC service costs $99.99, while the subscription costs $39.99/month and includes formation service for new subscribers for free.

The subscription plan includes a wide variety of legal services like consultations with attorneys, and it has a 7-day trial, so if that interests you, it’s worth a look.

Does Rocket Lawyer Handle Extra State Requirements Like New York Publication?

While they don’t have these services listed anywhere on their website, when we called Rocket Lawyer’s customer support team, we were pleased to learn that they do indeed offer to handle state-specific compliance requirements like publication.

We will note that their publication service is pretty costly though. At $299, this price point does not include newspaper expenses or county fees. For what it’s worth, LegalZoom offers no assistance with publication requirements.

How Does LegalZoom Compare to Other Top LLC Services?

LegalZoom is a very popular and well-known LLC service, as you may know. To get a glimpse of other top LLC formation services, check out our comparisons:

Which Service Has Fewer Upsells?

In our opinion, Rocket Lawyer doesn’t attempt any upsells other than their frequent reminders that you should sign up for their subscription plan.

Ultimately, it’s pretty sensible because their subscription service is a huge part of their business model, and it does provide legitimately good bargains for the right type of customer.

As for LegalZoom, they attempt more upsells than just about any other company in this industry. The most egregious example of this is how they pile on $1,080 worth of upsells before you even select your LLC formation package. This is especially ridiculous because, seeing as you haven’t chosen your package yet, you don’t even know what else you need when they’re presenting you with the upsell attempts.

Do These Services Share My Information With Third Parties?

Rocket Lawyer and LegalZoom do not share your information with third-party partners under the guise of providing “free extras” or “bonus features,” like so many of their competitors do. We appreciate this aspect of both of their services.

Does Either of These Services Have a Refund Policy?

Rocket Lawyer has a somewhat convoluted refund policy. On one hand, they say that they will provide refunds if they’re requested within 30 days of your initial purchase, but on the other hand, they specify that no refunds will be provided for “incorporation-related services.”

LegalZoom, however, has one of the best refund policies in the industry. If you request a refund within 60 days, they will grant it within just five business days.

Which LLC Formation Website Is Faster?

Because these two services use entirely different methods of coming up with their turnaround times, the answer to this question varies considerably based on what state you’re forming your business in.

LegalZoom’s turnarounds are based on which level of service you purchase from them: Economy takes 30 business days, Standard takes 15 business days, and Express Gold takes 7-10. Rocket Lawyer’s processing times are based on the actual capabilities of each state to process LLC formations, so in some states, they’re much faster, and in other states, LegalZoom might have an edge.

Can I Just Form an LLC On My Own, Without a Service?

You sure can, and many entrepreneurs do in fact DIY their own LLC formations. The main reason we don’t typically advise that our readers do this is that each state has its own rules and regulations for how an LLC should be formed, and there is no uniform way to form an LLC across the country.

Due to this, you would need to familiarize yourself with the ins and outs of your specific state’s requirements, which can take more legwork than you might expect. We also simply enjoy the peace of mind we get from a reputable LLC formation service, because we trust them to get the job done right.

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About Aaron Franklin

Frustrated by all the options and aggressive online sales tactics, I created to cut the clutter and bring clarity to entrepreneurs starting an LLC. Our focus is on reviewing and comparing the top LLC formation services while also crafting free resources that help you start a business. We sincerely believe finding the right service and free information should be a simple process so you can get started with minimal friction.