Do you need to register an LLC, but you don’t want to bother with the complexities and hassles of forming your own business? There are many companies like ZenBusiness and Rocket Lawyer that offer high-quality LLC formation service, but it can be tough to figure out which one is the best option.

With this ZenBusiness vs Rocket Lawyer comparison, we’ll take a look at what actually matters to help decide which service will be the better fit for you.

Do ZenBusiness and Rocket Lawyer Offer Good Value?

ServicePriceLegit Service?ValueFree Agent?
ZenBusinessStarts at $0YesExcellentNo
Rocket LawyerStarts at $99.99YesFairNo

Before we dive into this comparison of ZenBusiness and Rocket Lawyer, let’s briefly talk about what a good overall value for an LLC formation service looks like.

While there are a lot of services like LegalZoom and Rocket Lawyer that charge $79+ to form an LLC, there are a few services that’ll create an LLC for far less — and still include great features.

ZenBusiness is one of these good deals. While ZenBusiness and Rocket Lawyer are both strong companies with plenty of positive attributes, ZenBusiness offers lower prices and the inclusion of annual report service.

Rocket Lawyer (Starts at $99.99)

  • If you want a one-stop
  • online legal service

6 Things They Have in Common

  1. Affordable: With either ZenBusiness or Rocket Lawyer, you’ll save a significant amount of money on your LLC formation compared to hiring a business attorney to handle your formation process.
  2. Great Customer Feedback: Both of these companies receive fantastic reviews from their clients, and both have thousands of reviews available online. When it comes to client satisfaction, both ZenBusiness and Rocket Lawyer really shine.
  3. Customer Support: These two services both have customer support networks that can answer all of your tough questions. Why go it alone when you can get help from ZenBusiness or Rocket Lawyer?
  4. Additional Services: Both Rocket Lawyer and ZenBusiness have many other services to provide to your business, from registered agent service to annual reports and much more.
  5. Efficiency: These companies both work quickly, and can get your formation processed with the state in a matter of weeks or even days.
  6. Informative: ZenBusiness has a blog where we share business tips, information about different entity types, etc. Similarly, Rocket Lawyer has links to many helpful business articles in the “Help” portion of their website.

Side-by-Side Comparisons


It’s quite difficult to beat ZenBusiness when it comes to pricing, seeing we offer our Starter LLC formation package for just $0.

Rocket Lawyer’s price point for standalone LLC service is $99.99 plus state fee, or you can subscribe to their $39.99/month legal services subscription and receive formation service for free for new customers. (See Zen Pricing).


Rocket Lawyer’s website says that they’ve helped 25+ million people since they opened in 2008, making them one of the most experienced online legal services around.

On the other hand, ZenBusiness is still fairly new, as it opened in 2015. However, we do handle a pretty high volume of business formations, as we’ve already formed thousands of entities in just a few short years.

Customer Support

Customer service is another close similarity between these companies. Rocket Lawyer has extended customer support hours that run from 9 am to 9 pm ET every weekday, and they offer phone, email, and web chat options for support.

ZenBusiness offers phone, email, and chat support Monday through Friday between 9 am and 9 pm ET and on Sundays from 11 am-8 pm ET. We pride ourselves on continuously focusing on improving our service department and providing prompt support and accurate responses.

Turnaround Times

Both LLC websites will show exactly how long it takes to form an LLC in your state. For an answer on how long it’ll take, visit each website and select “LLC” and your state. Rocket Lawyer bases its turnaround times on each state’s processing speeds. On the other hand, while ZenBusiness also bases its turnaround times somewhat on each state’s capabilities, our processing speeds also vary depending on which package you purchase.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is important because the state needs to have a reliable means of contacting your business at any time.

ZenBusiness does not include registered agent service with its LLC formation packages, and this service costs $199 per year if ordered separately (first year for $99). Rocket Lawyer does not include registered agent service with its formation package. However, if you subscribe to their $39.99/month legal services plan (which includes free formation service for new clients), you can get 25% off of their $149.99 annual fee for registered agent service.

Customer Reviews

ZenBusiness excels when it comes to customer feedback, as we have more than 10,000 reviews available online, and nearly all of them are positive. Entrepreneurs are clearly happy with our services and frequently praise Zen’s efficiency and ease of use.

Rocket Lawyer also receives good customer reviews, with mostly positive scores on their nearly 7,000 online reviews. Their customers love how simple Rocket Lawyer makes the formation process, and they often mention how much value they receive from the legal services subscription plan.

Additional Services

These companies both offer broad selections of additional services, although Rocket Lawyer certainly has a wider variety of services available. ZenBusiness and Rocket Lawyer both provide many of the same business services, including registered agent service, EIN acquisitions, doing business as (DBA) names, and documents like operating agreement templates.

However, in addition to its legal services subscription, Rocket Lawyer also provides its clients with a vast array of personal services. They can handle things like last will and testament, divorce settlement agreements, and child care authorization forms.

Rocket Lawyer also has some additional industry-specific business services that ZenBusiness doesn’t offer, like their selection of real estate forms, including lease agreements, eviction notices, and quitclaim deeds.

Which LLC Website to Choose?

There are quite a few common characteristics between ZenBusiness and Rocket Lawyer, but as you can see, there are some significant differences as well.

With this in mind, let’s take a look at some scenarios where you might want to choose one over the other for your company’s LLC formation service.

ServicePriceLegit Service?ValueFree Agent?
ZenBusinessStarts at $0YesExcellentNo
Rocket LawyerStarts at $99.99YesFairNo

➥ Choose ZenBusiness if You Are:

If you’re looking for a low-cost LLC service and want annual report service with your LLC formation (higher tier packages), ZenBusiness is the obvious choice.

➦ Choose Rocket Lawyer if You Are:

Is experience a major factor for you? Are you interested in their comprehensive legal services subscription? These are a couple of the main reasons why customers choose Rocket Lawyer.

Final Verdict

These are both great companies and each has its pros and cons. If you’d like to do a little more research and see how they stack up to the most well-known service, check out our comparison of LegalZoom and ZenBusiness.

Rocket Lawyer (Starts at $99.99)

  • If you want a one-stop
  • online legal service

Frequently Asked Questions

Got questions? We’ve got answers.

If I Decide to Use ZenBusiness, Which Package Should I Choose?

Depending on your budget and the needs of your business, there are two different ZenBusiness packages that we really like.

First, it’s hard to find any fault with our Starter plan, because it costs just $0 and it includes the full formation of your LLC.

You might also be interested in our $299 Premium plan, which adds a custom operating agreement and a business website package, among other features.

Both are well-rounded and a great deal. (See Packages)

Does ZenBusiness Handle Extra State Requirements Like New York Publication?

We absolutely do. We’re sometimes frustrated by the supposed “top companies” in this industry not offering publication service in states that require it, and we’re committed to helping every entrepreneur complete the LLC formation process quickly and easily. For more information on our favorite New York LLC publication services, check out our guide to the top options.

Does Either of These Services Have a Refund Policy?

Rocket Lawyer has a straightforward refund policy that states that any customer who requests a refund within 30 days of their initial purchase date will receive one. There’s no fine print, and they don’t charge a cancellation fee.

Meanwhile, ZenBusiness has a similar refund policy that is one of the best in the industry. While many competitors have vague refund policies or even refuse refunds outright, ZenBusiness offers a 60-day money-back guarantee.

Can I Just Form an LLC On My Own, Without a Service?

The DIY route is always available to you as an option, and quite a few people do choose to form their own LLCs without any assistance. If you’d like to explore this option, check out our step-by-step guide.

Ready to Create Your LLC Online?

Create your LLC with Rocket Lawyer or save $99+ by choosing ZenBusiness.

Rocket Lawyer (Starts at $99.99)

  • If you want a one-stop
  • online legal service

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