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ZenBusiness vs Rocket Lawyer LLC ServicesDo you need to register an LLC, but you don’t want to bother with the complexities and hassles of forming your own business?

There are many companies like ZenBusiness and Rocket Lawyer that offer high-quality LLC formation service, but it can be tough to figure out which one is the best option.

With this ZenBusiness vs Rocket Lawyer comparison, we’ll take a look at what actually matters to help decide which service will be the better fit for you.


Do ZenBusiness and Rocket Lawyer Offer Good Value?

🥇ZenBusinessStarts at $49★★★★★ (4.8/5)ExcellentAbsolutely
Rocket LawyerStarts at $99.99★★★★☆ (3.8/5)FairSometimes

Before we dive into this comparison of ZenBusiness and Rocket Lawyer, let’s briefly talk about what a good overall value for an LLC formation service looks like.

While there are a lot of services like LegalZoom and Rocket Lawyer that charge $79+ to form an LLC, there are a few services that’ll create an LLC for far less — and still include great features.

ZenBusiness is one of these good deals. In fact, they’re one of the best available. While ZenBusiness and Rocket Lawyer are both strong companies with plenty of positive attributes, we prefer ZenBusiness for many of our readers due to their lower prices and inclusion of annual report service.

Rocket Lawyer (Starts at $99.99)

  • If you want a one-stop
  • online legal service


6 Things They Have in Common

  1. Affordable: With either ZenBusiness or Rocket Lawyer, you’ll save a significant amount of money on your LLC formation compared to hiring a business attorney to handle your formation process.
  2. Great Customer Feedback: Both of these companies receive fantastic reviews from their clients, and they both have thousands of reviews available online. When it comes to client satisfaction, both ZenBusiness and Rocket Lawyer really shine.
  3. Customer Support: These two services both have customer support networks that can answer all of your tough questions. Why go it alone when you can get help from ZenBusiness or Rocket Lawyer?
  4. Additional Services: Both Rocket Lawyer and ZenBusiness have many other services that they can provide to your business, from registered agent service to annual reports and much more.
  5. Efficiency: These companies both work quickly, and they can get your formation processed with the state in a matter of weeks or even days.
  6. Informative: ZenBusiness has a blog where they share business tips, information about different entity types, etc. Similarly, Rocket Lawyer has links to many helpful business articles in the “Help” portion of their website.


Side by Side Comparisons


It’s quite difficult to beat ZenBusiness when it comes to pricing, seeing as they offer their Starter LLC formation package for just $49.

Rocket Lawyer’s price point for standalone LLC service is $99.99 plus state fee, or you can subscribe to their $39.99/month legal services subscription and receive formation service for free for new customers. (See Zen Pricing)

Regarding Rocket Lawyer’s $99.99 a la carte LLC formation offer, everyone would rather pay $49 than nearly $100, but this is just the tip of the iceberg for the advantages of ZenBusiness. For example, let’s take a look at the features these two companies include in their formation packages and you’ll see why the ZenBusiness pricing model is even more impressive than it appears at first glance.


Whereas Rocket Lawyer’s LLC service package includes only the absolute necessities of business formation, ZenBusiness includes a year of annual report service and some sample business documents in all of their formation plans.

ZenBusiness provides more value than Rocket Lawyer at less than half the price.


Rocket Lawyer’s website says that they’ve helped 25+ million people since they opened in 2008, making them one of the most experienced online legal services around.

On the other hand, ZenBusiness is still fairly new, as it opened in 2015. However, they do handle a pretty high volume of business formations, as they’ve already formed thousands of entities in just a few short years.

Customer Support

Customer service is another close similarity between these companies. Rocket Lawyer has extended customer support hours that run from 9 am to 9 pm ET every weekday, and they offer phone, email, and web chat options for support.

ZenBusiness offers phone, email, and chat support Monday through Friday between 9 am and 9 pm ET and on Sundays from 11 am-8 pm ET. Whenever we’ve contacted them, we’ve received prompt support and accurate responses.

Turnaround Times

Both LLC websites will show exactly how long it takes to form an LLC in your state. For an answer on how long it’ll take, visit each website and select “LLC” and your state. In general, we prefer Rocket Lawyer in this area because it bases its turnaround times on each state’s processing speeds. On the other hand, while ZenBusiness also bases its turnaround times somewhat on each state’s capabilities, it will also speed up or slow down your LLC formation based on which service package you purchase, with the more expensive packages having faster processing times.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is important because the state needs to have a reliable means of contacting your business at any time.

ZenBusiness does not include registered agent service with its LLC formation packages, and this service costs $199 per year if ordered separately. Rocket Lawyer does not include registered agent service with its formation package. However, if you subscribe to their $39.99/month legal services plan (which includes free formation service for new clients), you can get 25% off of their $149.99 annual fee for registered agent service.

Customer Reviews

ZenBusiness excels when it comes to customer feedback, as they have more than 10,000 reviews available online, and nearly all of them are positive. Entrepreneurs are clearly happy with their services and frequently praise Zen’s efficiency and ease of use.

Rocket Lawyer also receives very good customer reviews, with mostly positive scores on their nearly 7,000 online reviews. Their customers love how simple Rocket Lawyer makes the formation process, and they often mention how much value they receive from the legal services subscription plan.

Additional Services

These companies both offer broad selections of additional services, although Rocket Lawyer certainly has a wider variety of services available. ZenBusiness and Rocket Lawyer both provide many of the same business services, including registered agent service, EIN acquisitions, doing business as (DBA) names, and documents like operating agreement templates.

However, in addition to its legal services subscription, Rocket Lawyer also provides its clients with a vast array of personal services. They can handle things like last will and testament, divorce settlement agreements, and child care authorization forms.

Rocket Lawyer also has some additional industry-specific business services that ZenBusiness doesn’t offer, like their selection of real estate forms, including lease agreements, eviction notices, and quitclaim deeds.

Finally, keep in mind that ZenBusiness includes a year of annual report service with all of its LLC formation packages, which Rocket Lawyer does not.


Which LLC Website to Choose?

There are quite a few common characteristics between ZenBusiness and Rocket Lawyer, but as you can see, there are some significant differences as well. For most entrepreneurs, we think ZenBusiness is the better choice.

Most importantly in our opinion, ZenBusiness has a pricing model that’s more friendly on your wallet than Rocket Lawyer is. On the other hand, Rocket Lawyer has a big advantage when it comes to experience, as they have millions of customers served over the years.

With this in mind, let’s take a look at some scenarios where you might want to choose one over the other for your company’s LLC formation service.

🥇ZenBusinessStarts at $49★★★★★ (4.8/5)ExcellentAbsolutely
Rocket LawyerStarts at $99.99★★★★☆ (3.8/5)FairSometimes

➥ Choose ZenBusiness if You Are:

If you’re looking for a low-cost LLC service and want annual report service with your LLC formation, ZenBusiness is the obvious choice.

➦ Choose Rocket Lawyer if You Are:

Is experience a major factor for you? Are you interested in their comprehensive legal services subscription? These are a couple of the main reasons why customers choose Rocket Lawyer.

Final Verdict

Overall, while both are good LLC services, we recommend ZenBusiness. They simply offer more overall value and more affordable prices. If you’d like to do a little more research and see how they stack up to the most well-known service, check out our comparison of LegalZoom and ZenBusiness.

Rocket Lawyer (Starts at $99.99)

  • If you want a one-stop
  • shop online legal service

Frequently Asked Questions

Got questions? We’ve got answers.

If I Decide to Use ZenBusiness, Which Package Should I Choose?

Depending on your budget and the needs of your business, there are two different ZenBusiness packages that we really like.

First, it’s hard to find any fault with their Starter plan, because it costs just $49, and it includes the full formation of your LLC, one year of annual report service, and some customizable sample documents.

We also like their $299 Premium plan, which adds a custom operating agreement and a business website package, among other features.

Both are well-rounded and a great deal. (See Packages)

Does ZenBusiness Handle Extra State Requirements Like New York Publication?

They absolutely do. We’re sometimes frustrated by the supposed “top companies” in this industry not offering publication service in states that require it, so we were pleased to see that ZenBusiness does handle this required step. For more information on our favorite New York LLC publication services, check out our guide to the top options.

Which Service Has Fewer Upsells?

While these companies both have upsells, we’ll say that Rocket Lawyer has fewer of them.

The only real upsell we ever notice from Rocket Lawyer is the way they promote their $39.99/month legal services subscription plan. While it can get a bit annoying, this is a valuable feature that some entrepreneurs will find highly useful, especially considering there’s a 7-day free trial and LLC formations are included for free for all new members.

As for ZenBusiness, they attempt $627 worth of upsells as you work your way through their order form for LLC service.

Do These Services Share My Information With Third Parties?

ZenBusiness has a few third-party partnerships, as you can see by taking a look at their LLC formation package options.

On the other hand, Rocket Lawyer doesn’t have any info-sharing agreements with third-party partners that we’ve found. Instead, they focus on selling their own products and services, which is always preferred.

Does Either of These Services Have a Refund Policy?

Rocket Lawyer has a straightforward refund policy that states that any customer who requests a refund within 30 days of their initial purchase date will receive one. There’s no fine print, and they don’t charge a cancellation fee.

Meanwhile, ZenBusiness has a similar refund policy that is one of the best in the industry. While many competitors have vague refund policies or even refuse refunds outright, ZenBusiness offers a 60-day money-back guarantee.

Can I Just Form an LLC On My Own, Without a Service?

The DIY route is always available to you as an option, and quite a few people do choose to form their own LLCs without any assistance. If you’d like to explore this option, check out our step-by-step guide.


In Conclusion

ZenBusiness and Rocket Lawyer are two of the best LLC formation services available, and they both have plenty of strong attributes. Overall, we do prefer ZenBusiness for many of our readers due to its lower price points and inclusion of annual report service.

That said, Rocket Lawyer has some advantages of its own, especially if you highly prioritize experience. We wouldn’t blame you for preferring one over the other — either way, you’re using one of the best companies in the industry.


Ready to Create Your LLC Online?

Create your LLC with Rocket Lawyer or save $60+ by choosing ZenBusiness.

Rocket Lawyer (Starts at $99.99)

  • If you want a one-stop
  • shop online legal service

About Aaron Franklin

Frustrated by all the options and aggressive online sales tactics, we created to cut the clutter and bring clarity to entrepreneurs starting an LLC. Our focus is on reviewing and comparing the top LLC formation services while also crafting free resources that help you start a business. We sincerely believe finding the right service and free information should be a simple process so you can get started with minimal friction.