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ZenBusiness vs Incorporate LLC ServicesDo you need to form a limited liability company, but you don’t want to bother with the process of forming your own LLC?

There are many companies like ZenBusiness and that offer online LLC formation services, but it can be tough to figure out which one is the best option for your new business.

In this ZenBusiness vs review, you’ll find all the relevant information about these two online services structured in an easy-to-digest manner.


Are ZenBusiness & Good Value?

🥇 ZenBusinessStarts at $49★★★★★ (4.8/5)ExcellentAbsolutely
Incorporate.comStarts at $99★★★☆☆ (3.1/5)FairSometimes

Before we dive into this comparison of ZenBusiness and, let’s briefly talk about what good value in an LLC formation service looks like.

While there are a lot of services like LegalZoom and that charge $79+ to form an LLC, there are a few services that’ll create an LLC for far less — and still include great features.

ZenBusiness is one of these good deals. In fact, they’re one of the best available, even amongst its popular alternatives. While ZenBusiness and each have their strengths, we prefer ZenBusiness for most of our readers due to their lower price points and outstanding customer feedback. (Starts at $99)

  • If you place a high value
  • on experience and longevity


5 Things They Have in Common

1) Affordable: With either ZenBusiness or, you’ll save a significant amount of money on your LLC formation compared to hiring a business attorney to handle your formation process.

2) Customer Support: These two services both have customer support networks that can answer your tough questions. Why go it alone when you can get help from ZenBusiness or

3) Additional Services: Both and ZenBusiness have many other services that they can provide to your business, from registered agent service to annual reports and much more.

4) Efficiency: These companies both work quickly, and they can get your formation processed with the state in a matter of weeks or even days.

5) Informative: has a tremendously helpful Learning Center on its website that includes information on startup tasks, comparison guides on different types of business entities, and much more. As for ZenBusiness, they have a blog where they share business tips and tricks. Both are very helpful educational resources whether you’re a customer or not.


Side by Side Comparisons


It’s tough to beat ZenBusiness when it comes to pricing, seeing as their Starter LLC formation package is just $49. (See Zen Pricing Details)

By comparison,’s pricing is a bit less appealing. Their LLC formation packages start at $99 plus state fee, which is a package that offers the basics.

ZenBusiness is the winner in this comparison when it comes to pricing, as their service costs less than half as much as the rates charged by


There is one significant difference between the ZenBusiness $49 package and the $99 package. They both offer a name availability check, and the preparation and filing of your articles of organization, but ZenBusiness provides annual report service and some sample business documents.

Not only does ZenBusiness undercut’s pricing, but they also provide a much more valuable collection of features. By comparison, charges $150 for annual report service, while ZenBusiness includes it for free.


ZenBusiness just opened a few years ago in 2015. Since then, they’ve helped form thousands of businesses, but they’re still a relatively young company, especially compared to

Although it’s been known by a few different names over the years, has been around since way back in 1899, and they’ve formed 750,000+ business entities since then.

Customer Support draws on their extensive experience to provide support via phone, email, or web chat, and they say that you can “expect a response within one business day.”

ZenBusiness offers phone, email, and chat support Monday through Friday between 9 am and 9 pm ET and on Sundays from 11 am-8 pm ET. Whenever we’ve contacted them, we’ve received prompt support and accurate responses.

Neither of these companies goes above and beyond for customer support, but they’re both solid in this area.

Turnaround Times

Both LLC websites will show exactly how long it takes to form an LLC in your state. For an answer on how long it’ll take, visit each website and select “LLC” and your state. In general, we prefer in this area because it bases its turnaround times on each state’s processing speeds. On the other hand, while ZenBusiness also bases its turnaround times somewhat on each state’s capabilities, it will also speed up or slow down your LLC formation based on which service package you purchase, with the more expensive packages having faster processing times.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is so crucial because the state needs to have a reliable means of contacting your business at any time.

ZenBusiness does not include registered agent service with its LLC formation packages, and this service costs $199 per year if ordered separately.

Similarly, does not include registered agent service with any of their formation packages, and it costs $235 per year to add it on.

Customer Reviews

ZenBusiness excels when it comes to customer feedback, as they have more than 10,000 reviews available online, and nearly all of them are positive. Their clients are clearly satisfied with their services, and they frequently praise their efficiency, along with the general ease of use provided by their platform.

On the other hand,’s customer reviews are less impressive. We were only able to find nine reviews online, and the majority of them are negative. We find both the low quality and the low quantity of their customer feedback to be surprises – but not in a good way.

Additional Services

Both of these companies offer quite a few business services in addition to their LLC formation service. There is a large amount of overlap here, as both companies offer many of the same common services, like registered agent service, annual reports, and operating agreement templates.

There are some services that these companies do not share in common though. For example, ZenBusiness offers publication service if you form a business in a state that requires it (such as New York). has a few services that aren’t available from ZenBusiness as well, like their mail forwarding service.

For the most part, these companies have similar service offerings, but if you’re interested in purchasing publication service or mail forwarding, your preference may sway one way or the other.

Finally, keep in mind that ZenBusiness includes a year of annual report service with all of its LLC formation packages, which does not.


Which Service Should You Choose?

ZenBusiness and are both well-known service providers in the LLC formation industry, for different reasons. They each have their own set of unique advantages over the other, but in general, we strongly prefer ZenBusiness for the majority of our readers.

First off, ZenBusiness has a more affordable pricing model than does, undercutting their prices by $50. Secondly, ZenBusiness receives excellent customer reviews, while struggles in the realm of client feedback.

If you’re still undecided, let’s wrap up this comparison by outlining a couple of scenarios that might make you prefer one over the other.

🥇 ZenBusinessStarts at $49★★★★★ (4.8/5)ExcellentAbsolutely
Incorporate.comStarts at $99★★★☆☆ (3.1/5)FairSometimes

➥ Choose ZenBusiness if:

Do you want to use a more affordable LLC service that also has great features? Do you place a high value on positive customer feedback? These are a couple of reasons to choose ZenBusiness.

➦ Choose if:

Do you want to use the service provider with the largest track record? If so, take a look at

Final Verdict

Overall, we recommend ZenBusiness. They simply offer more overall value and more affordable prices. If you’d like to do a little more research and see how they stack up to the most well-known service, check out our comparison of LegalZoom to ZenBusiness. (Starts at $99)

  • If you place a high value
  • on experience and longevity

Frequently Asked Questions

Got questions? We’ve got answers.

If I Decide to Use ZenBusiness, Which Package Should I Choose?

We really like two of the ZenBusiness LLC formation packages.

Their Starter plan includes the preparation and filing of your formation documents, along with annual report service and some customizable sample documents for the low rate of just $49 (plus state fee).

If you’re looking for a few more advanced features, you can also take a look at their $299 Premium package, as it also includes a custom operating agreement and a business website package, among other features. (See Packages)

Can I Just Form an LLC On My Own, Without a Service?

Absolutely. In fact, quite a few entrepreneurs do form their own LLCs without any help from a professional service. Here’s how!

Which Service Has Fewer Upsells?

Both of these companies have a few upsells, although has more of them. gives you several opportunities to add its $235/year registered agent service to your order. In addition,’s LLC service package selection screen looks like their annual report service and online compliance tool are included features. However, if you read the fine print, you’ll see that you can only access these features if you also purchase registered agent service.

ZenBusiness isn’t perfect about this either, as they have a few upsells on their LLC formation order form. When we selected their Basic plan, we found $627 worth of upsell attempts as we navigated the order form.

Are There Other Good Options to Form an LLC?

While ZenBusiness and both have plenty of positives, IncFile and Northwest Registered Agent are two other great options. Both of these service providers include a full year of registered agent service with all of their LLC formation packages, which for IncFile start at $0 and for Northwest start at $39 if you use our discount (it’s $225 without it).

Other than that, IncFile’s best attribute is its fabulous customer feedback reputation, with thousands of positive reviews all over the web. As for Northwest, they were the first major national service provider that locally scans every document they receive as your registered agent, whereas most competitors only scan the government docs that they’re legally required to. Northwest also has industry-best customer support.


In Conclusion

ZenBusiness and are two of the best LLC formation services available, and they both have plenty of strong attributes. Overall, we do prefer ZenBusiness for many of our readers due to its lower price points and outstanding customer feedback reputation.

That said, has some advantages of its own, especially for entrepreneurs who highly value experience and longevity. We wouldn’t blame you for preferring one over the other — either way, you’re using one of the best companies in the industry.


Ready to Create Your LLC Online?

Create your LLC with or save $50+ by choosing ZenBusiness. (Starts at $99)

  • If you place a high value
  • on experience and longevity

About Aaron Franklin

Frustrated by all the options and aggressive online sales tactics, we created to cut the clutter and bring clarity to entrepreneurs starting an LLC. Our focus is on reviewing and comparing the top LLC formation services while also crafting free resources that help you start a business. We sincerely believe finding the right service and free information should be a simple process so you can get started with minimal friction.