Do you need to form a limited liability company, but you don’t want to bother with the process of forming your own LLC? There are many companies like ZenBusiness and Incorporate.com that offer online LLC formation services, but it can be tough to figure out which one is the best option for your new business.

In this ZenBusiness vs Incorporate.com review, you’ll find all the relevant information about these two online services structured in an easy-to-digest manner.

Are ZenBusiness & Incorporate.com Good Value?

ServicePriceLegit Service?ValueFree Agent?
ZenBusinessStarts at $0YesExcellentNo
Incorporate.comStarts at $99YesFairNo

Before we dive into this comparison of ZenBusiness and Incorporate.com, let’s briefly talk about what good value in an LLC formation service looks like.

While there are a lot of services like LegalZoom and Incorporate.com that charge $79+ to form an LLC, there are a few services that’ll create an LLC for far less — and still include great features.

ZenBusiness is one of these good deals due to our low price points and outstanding customer feedback.

Incorporate.com (Starts at $99)

  • If you place a high value
  • on experience and longevity

5 Things They Have in Common

1) Affordable: With either ZenBusiness or Incorporate.com, you’ll save a significant amount of money on your LLC formation compared to hiring a business attorney to handle your formation process.

2) Customer Support: These two services both have customer support networks that can answer your tough questions. Why go it alone when you can get help from ZenBusiness or Incorporate.com?

3) Additional Services: Both Incorporate.com and ZenBusiness have many other services for your business, from registered agent service to annual reports and much more.

4) Efficiency: These companies both work quickly, and both can get your formation processed with the state in a matter of weeks or even days.

5) Informative: Incorporate.com has a helpful Learning Center on its website that includes information on startup tasks, comparison guides on different types of business entities, and much more. As for ZenBusiness, we have a blog where we share business tips and tricks. Both are very helpful educational resources whether you’re a customer or not.

Side-by-Side Comparisons

Pricing

It’s tough to beat ZenBusiness when it comes to pricing, seeing as our Starter LLC formation package is just $0. (See Zen Pricing Details)

By comparison, Incorporate.com’s pricing is a bit less appealing. Their LLC formation packages start at $99 plus state fee, which is a package that offers the basics.

Features

Not only does ZenBusiness undercut Incorporate.com’s pricing, but we also provide a much more valuable collection of features. By comparison, Incorporate.com charges $150 for annual report service, while ZenBusiness includes it for free in the top two tier packages.

Experience

ZenBusiness just opened a few years ago in 2015. Since then, we’ve helped form thousands of businesses, but we’re still a relatively young company, especially compared to Incorporate.com.

Although it’s been known by a few different names over the years, Incorporate.com has been around since way back in 1899, and they’ve formed 750,000+ business entities since then.

Customer Support

Incorporate.com draws on their extensive experience to provide support via phone, email, or web chat, and they say that you can “expect a response within one business day.”

ZenBusiness offers phone, email, and chat support Monday through Friday between 9 am and 9 pm ET and on Sundays from 11 am-8 pm ET. We pride ourselves on continuously improving our customer service offering by providing prompt support and accurate responses.

Turnaround Times

Both LLC websites will show exactly how long it takes to form an LLC in your state. For an answer on how long it’ll take, visit each website and select “LLC” and your state. In general, Incorporate.com bases its turnaround times on each state’s processing speeds. On the other hand, while ZenBusiness also bases its turnaround times somewhat on each state’s capabilities, our processing speeds also vary based on which package you purchase.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is so crucial because the state needs to have a reliable means of contacting your business at any time.

ZenBusiness does not include registered agent service with its LLC formation packages, and this service costs $199 per year ($99 for the first year) if ordered separately.

Similarly, Incorporate.com does not include registered agent service with any of their formation packages, and it costs $235 per year to add it on.

Customer Reviews

ZenBusiness excels when it comes to customer feedback, as we have more than 10,000 reviews available online, and nearly all of them are positive. Our clients are clearly satisfied with our services, and they frequently praise our efficiency, along with the general ease of use provided by our platform.

On the other hand, Incorporate.com’s customer reviews are less impressive. We were only able to find nine reviews online, and the majority of them are negative. We find both the low quality and the low quantity of their customer feedback to be surprises – but not in a good way.

Additional Services

Both of these companies offer quite a few business services in addition to LLC formation service. There is a large amount of overlap here, as both companies offer many of the same common services, like registered agent service, annual reports, and operating agreement templates.

There are some services that these companies do not share in common though. For example, ZenBusiness offers publication service if you form a business in a state that requires it (such as New York). Incorporate.com has a few services that aren’t available from ZenBusiness as well, like their mail forwarding service.

For the most part, these companies have similar service offerings, but if you’re interested in purchasing publication service or mail forwarding, your preference may sway one way or the other.

Which Service Should You Choose?

ZenBusiness and Incorporate.com are both well-known service providers in the LLC formation industry, for different reasons.

If you’re still undecided, let’s wrap up this comparison by outlining a couple of scenarios that might make you prefer one over the other.

ServicePriceLegit Service?ValueFree Agent?
ZenBusinessStarts at $0YesExcellentNo
Incorporate.comStarts at $99YesFairNo

➥ Choose ZenBusiness if:

Do you want to use a more affordable LLC service that also has great features? Do you place a high value on positive customer feedback? These are a couple of reasons to choose ZenBusiness.

➦ Choose Incorporate.com if:

Do you want to use the service provider with the largest track record? If so, take a look at Incorporate.com.

Incorporate.com (Starts at $99)

  • If you place a high value
  • on experience and longevity

Frequently Asked Questions

Got questions? We’ve got answers.

If I Decide to Use ZenBusiness, Which Package Should I Choose?

Our Starter plan includes the preparation and filing of your formation documents for the low rate of just $0 (plus state fee).

If you’re looking for a few more advanced features, you might also be interested in our $299 Premium package, as it also includes a custom operating agreement and a business website package, among other features. (See Packages)

Can I Just Form an LLC On My Own, Without a Service?

Absolutely. In fact, quite a few entrepreneurs do form their own LLCs without any help from a professional service. Here’s how!

Are There Other Good Options to Form an LLC?

While ZenBusiness and Incorporate.com both have plenty of positives, IncFile and Northwest Registered Agent are two other popular options. Both of these service providers include a full year of registered agent service with all of their LLC formation packages, which for IncFile start at $0 and for Northwest start at $39 if you use our discount (it’s $225 without it).

Other than that, IncFile’s best attribute is its strong customer feedback reputation, with thousands of positive reviews all over the web. As for Northwest, they were the first major national service provider that locally scans every document they receive as your registered agent, whereas most competitors only scan the government docs that they’re legally required to. Northwest also has personalized customer support.

Ready to Create Your LLC Online?

Create your LLC with Incorporate.com or save $99+ by choosing ZenBusiness.

Incorporate.com (Starts at $99)

  • If you place a high value
  • on experience and longevity


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