One of the best ways to boost the profile of any small business is by creating a website for your company.

These days, business websites are vitally important, even for companies providing localized services in a specific geographic area. After all, most people these days begin their search for a new business with a Google search, and they can’t find your company if you don’t have a website!

Thankfully, creating a business website isn’t nearly as difficult or time-consuming as it used to be. There are many reputable business website builders available today that can save you tons of money over hiring a web designer and lots of time compared to the DIY method. But how do you know which one to use?

Wix is our favorite overall business website builder. Let’s take a close look at its attributes and see if it’s the right choice to create your company’s new website!


Why Do You Need a Business Website?

In addition to giving your company a presence in web searches, a business website can enhance the credibility of any company, which is one of the top reasons every business should have one. If you have a good-looking website, potential customers will have more confidence in your brand and be more likely to make a purchase.

Your website is your best bet for generating leads and organic traffic these days, and it can save you a ton of time with customer support as well. Instead of calling your business and asking you questions, your customers can instead visit your website to read your operating hours, learn about your latest sales, find updates and announcements, and more.


Wix Business Website Builder Review

Wix is an outstanding option for any small business looking for a well-rounded, professional-looking website that’s easy to create. Before we dig into the details, we’ll take a quick look at some pros and cons of its services.


  • Hundreds of templates
  • Hundreds of app integrations
  • Several options for business website plans
  • Choose from AI-designed or self-created sites
  • 24/7 support


  • User interface has a learning curve
  • Customer feedback is a mixed bag

The Details of the Wix Business Website Builder

With Wix, you can build and maintain a website for as little as $14 per month. If you need an online store, pricing starts at $23/month. All plans include 24/7 customer support, a custom domain, a free domain for one year, and SSL certificates.

The big difference between Wix’s plans is whether you choose a “Website Plan” or a “Business and eCommerce Plan.” The latter includes online payment functionality, customer accounts, and more tools for small businesses.

Overall Pricing and Value:

Compared to other business website builders, Wix’s pricing tends to be a little bit on the high side. That said, we do think the extra money is worth it in many cases, as Wix is a more fully featured and in-depth tool than most competitors offer.

With Wix, you’ll have access to hundreds of templates, along with hundreds of integrations with popular third-party apps. We also love how Wix lets you choose between having its AI tools design your site for you, or whether you’d prefer to create your own.

Most competitors don’t provide this much flexibility and functionality in their business website builder plans, so we think Wix’s slightly higher prices are worth it if you need its advanced features and capabilities.

Track Record:

Wix’s experience is impressive, to say the least. The company was founded in 2006 and has since grown to serve an incredible 200 million users! Wix is clearly one of the most seasoned business website builders available today.

However, customer reviews are a real mixed bag for Wix. We discovered more than 12,000 reviews of Wix’s website builder tool on reputable third-party review aggregator websites, and the average rating scores varied widely from site to site. Overall, the company averages roughly 3.4 stars out of 5, a decidedly mediocre rating.

Customer Support:

The process of getting in touch with Wix’s customer support team is a bit convoluted, as you’ll need to fill out an online form and wait for them to call you. That said, we don’t have many complaints once you get beyond that step.

Wix offers 24/7 customer support, which can be a life-saver if your website’s functionality hits any unexpected snags. In our experience, Wix representatives are informative and friendly, and we’ve always received at least reasonably efficient responses.

That said, we found plenty of complaints in Wix’s customer reviews about inconsistent support, so we had to factor that into its overall score in this category.

Ease of Use:

There wouldn’t be much point in using a business website builder if it didn’t make it cheaper and easier to create the perfect website for your company. Thankfully, Wix does just that, with an easy-to-use interface and intuitive features.

Wix has a seamless user experience whether you’re accessing its tools on a computer or mobile device. It also has some of the most consistent uptimes in the industry, so you won’t have to worry about your website going down due to maintenance issues. Overall, Wix performs admirably in this category.


What Are Customers Saying About the Wix Business Website Builder?

We found 12,138 reviews of Wix’s website builder service on reputable third-party review websites. On some of these sites, Wix receives excellent feedback, such as its highly impressive 4.4 out of 5 rating with roughly 7,000 reviews on GetApp. Customers on this site rave about Wix’s ease of use and intuitive design tools.

However, there are also sites where Wix does quite poorly. Take for example its atrocious 1.7/5 average score out of nearly 3,300 reviews on Trustpilot. Reviewers on this website have big problems with Wix auto-renewing their payments without their consent.

Overall, it’s hard to get a feel for what you should expect with Wix, given its dramatically varying reputation from site to site. The average Wix rating in online reviews is about 3.4 out of 5, which isn’t awful but certainly isn’t great either.


Our Final Thoughts

Wix is our favorite business website builder for anyone seeking a well-rounded, easy-to-use tool. We appreciate this company’s lengthy list of app integrations and the hundreds of attractive templates it has available.

We think Wix is a great company in many ways, and we wouldn’t hesitate to recommend them to our family and friends. However, we recognize that Wix won’t be the perfect choice for every entrepreneur’s business website builder needs.

If you’d like to take a look at some Wix competitors, or you want to see a general overview of business website builders, check out our complete guide on this topic.

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