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Starting an LLC for Gym OwnersIf you own and operate a gym or other fitness center, you’ve probably at least considered forming a limited liability company (LLC) for your business. The LLC is a popular option for all sorts of businesses looking for asset protection, and it has a handful of other major advantages as well.

Of course, forming an LLC isn’t the only option for your gym, so our mission is to help you decide if it’s the best choice for you. There are many different factors to consider when you’re forming a business entity for your fitness center, so let’s dive into the details of the LLC to figure out if you should form one for your business.

What Is an LLC?

First off, let’s quickly outline what an LLC is. LLCs are formal legal entities that are typically taxed similarly to sole proprietorships and general partnerships, in that the owners include any company profits or losses into their personal returns — the LLC itself does not owe income taxes. An LLC may also elect to be taxed like a corporation, although this is not a very common option.

There are similarities to corporations too, especially when it comes to financial responsibilities. In an LLC, the owners or members are not usually personally accountable for the financial status of the business. This means that if someone sues your LLC, your personal assets are not at risk.

Why Starting an LLC for a Gym Is Important

Personal Asset Protection

The top reason to form an LLC for a gym is to gain access to the personal asset protection provided by this business structure. Whether you own a small gym with weights and cardio machines or a full-service fitness center with a wide range of classes, you need the limited liability protections that an LLC can provide.

As an example, let’s say that a customer slips on a wet spot on your floor, falls over, and injures themselves. If you operate your gym as a sole proprietorship or general partnership, your personal assets — like your house, car, personal bank accounts, etc. — would be at risk if that customer decides to sue your business.

On the other hand, if you form an LLC for your fitness center, and you operate and maintain that LLC in a compliant fashion, the scope of your customer’s lawsuit will be limited to your business assets. In other words, your personal assets will be protected by the business structure you’ve chosen.

Taxation

However, this is just the tip of the iceberg when it comes to the advantages of the LLC for a gym. Another important aspect is taxation. The LLC actually provides its owners with a selection of options regarding how they want the business to be taxed, which can save you a considerable amount of money compared to simply operating as an informal business entity.

Sole Proprietorship/General Partnership

Your gym LLC can be taxed as a sole proprietorship (for single-member LLCs) or general partnership (for multi-member LLCs), which is the default option. With this tax structure, your fitness center itself does not pay taxes, but rather the profits are passed through the business entity and your owners pay taxes on that money when they file their own personal taxes.

C Corporation

You can also choose for your gym to be taxed as a C corporation, although this option isn’t very popular because it subjects your business to what’s known as double taxation — meaning that your profits are taxed first on the corporate level and again on the personal level when they’re distributed to your owners.

S Corporation

The other option is S corporation taxation. There are quite a few limitations to electing S corp taxation, but most fitness center businesses have no trouble meeting these requirements — your business cannot have more than 100 owners, they all must be either residents or citizens of the United States, etc.

S corp taxation can help your gym save money by reducing your self-employment tax burden. Instead of paying self-employment taxes (a 15.3% tax that includes the employer and employee portions of Medicare and Social Security) on all of your business income, you can pay yourself and your co-owners a reasonable salary for your roles and only pay self-employment tax on that portion of your income, while you can reinvest the rest of it into your business without paying this tax.

Compared to operating a sole proprietorship or general partnership fitness center, the S corp taxation model can save you quite a bit of cash that you can use to buy new exercise equipment and make other improvements to your gym, rather than writing a big check to Uncle Sam.

Enhanced Credibility and Name Uniqueness

Finally, an LLC structure can enhance the credibility of your fitness center business venture. Informal business entities don’t have exclusive assumed business names and typically operate under the personal name(s) of their owner(s). For instance, if your name is Johnny Smith and you operate a gym sole proprietorship, your company’s name is also “Johnny Smith,” which obviously isn’t a great name for a fitness center.

In this scenario, you could register a DBA (doing business as) name to give your business the ability to operate under an assumed business name, but DBAs have no exclusivity regarding their naming rights in many states. This means that if another gym wants to use your DBA name as their own, they’re not only allowed to do so, but they can actually register a formal business entity with that name, preventing you from continuing to use your own assumed name.

With an LLC, you not only have the rights to exclusive use of a business name, but you will also have either the phrase “limited liability company” or the letters “LLC” in that business name. This provides your business with a jolt of respectability because customers respect the professionalism displayed by an LLC. Also, they typically feel more comfortable writing checks to a business entity rather than to an individual.

How to Start a Fitness Center LLC

The formation process for LLCs varies depending on which state you’re forming one in, but in general, the process has some universal steps that need to be taken no matter what state your business is located in. If you want a comprehensive overview of all the steps required to form an LLC, check out our complete guide on the topic. The basic steps in the LLC formation process in any state are as follows:

1) Choose an LLC name

Coming up with the perfect name for your new LLC is an important step. You’ll need to choose a name that represents your company and describes what you do, and you’ll also have to make sure it isn’t already in use by checking your state’s business database.

2) Designate a registered agent

Your LLC’s registered agent (which can be an individual or a professional service) is responsible for receiving important document deliveries from the state — like service of process, annual report reminders, etc. — and forwarding them to you. The registered agent ensures that the state always has a reliable point of contact for your business.

3) File your formation documents with the state

The form used to create an LLC is usually called the Articles of Organization, although the name can vary (some states call it the Certificate of Formation or something similar). You’ll need to provide the state with some basic information about your business and its owners. In exchange, the state will formally create your LLC.

4) Acquire an EIN

The Employer Identification Number (EIN) is a federal tax ID number that essentially functions as a Social Security number for a business. The EIN allows your business to hire employees, pay taxes, apply for bank loans, and more. You can easily obtain an EIN from the Internal Revenue Service free of charge.

5) Create an LLC operating agreement

Most states don’t require operating agreements but every LLC should have one regardless. This is an internal document that outlines several key operational aspects of your LLC. The value of the operating agreement is how it can help prevent ownership disputes down the line by clearly explaining how the LLC will be run.

6) Create a financial infrastructure

You will need a business bank account for your LLC, and you’ll probably want a business credit card for work-related expenses as well. It’s also a good idea to use accounting software like QuickBooks or even hire an accountant to handle your bookkeeping for you.

7) Handle taxes, licenses, and permits

Depending on your state, you may need a general business license to operate your LLC in compliance with state requirements. There is no federal license for gyms, but your state might have industry-specific licensing requirements of its own. Don’t forget to check with your state to see if there are franchise or privilege taxes assessed on LLCs, and also see if your municipal and/or county government entities have any further licensing requirements.

8) Understand maintenance requirements (annual reports, franchise taxes, etc.)

Again, these requirements can vary by state, but most states require some sort of regular report to ensure that your LLC’s info is up-to-date in the state’s business database. Some states require reports each year, while others only require them biannually or not at all. No matter what your state requires, you’ll need to stay on top of it to keep your LLC in good standing.

The 3 Best LLC Websites

When forming an LLC for your business, you generally have three main options. You can form your own LLC using the DIY method, you can hire an attorney, or you can hire an online business formation service.

The DIY route can require quite a bit of effort, and if you’re not comfortable with the process, it can cause some undue stress. As for hiring a lawyer, many startups can’t afford to spend the thousands of dollars it can cost for an attorney to form your business entity.

This leads us to the third option, hiring an online LLC service. There are dozens of reputable companies offering this service these days, and they can all save you a tremendous amount of money compared to an attorney. In addition, while these companies may not have as much expertise as an attorney does, they still provide a considerable amount of peace of mind compared to the DIY route.

If you want to take a look at the top options for online business formation services, head on over to our guide to the seven best LLC websites available. In addition, we’ll briefly break down our top three options on this page. These are, in our opinion, the best options for business formation service:

🥇 ZenBusiness – Best Overall Value

ZenBusiness truly has it all. They provide complete LLC formation service along with a full year of registered agent service for one incredibly low rate, and they also have stellar customer feedback. It’s the best LLC service online.

ZenBusiness.com     

IncFile – Cheapest LLC Service

IncFile has a business formation package that is free of charge, as long as you pay your own state fee. That’s obviously an enticing offer, especially when you consider that they also provide a year of registered agent service. Throw in their strong customer feedback, and IncFile is an excellent choice for LLC formations.

Incfile.com     

Northwest – Premium Support

Northwest is a bit more expensive, but their industry-best registered agent service includes local scanning of every document they receive on your behalf. They also have the best customer support for LLC services. If you’re looking for a premium service, Northwest is excellent.

Northwest.com     

Additional Resources for Starting a Gym

1) Gym Authority 365

Gym Authority 365 has a list of the ten best marketing tools for gym owners. They discuss things like starting private Facebook groups for gym members, setting up mass texting software, lead generation, before-and-after progress pictures for your customers, referral cards, scheduling tools, and more.

2) Glofox

Glofox’s primary offering is a comprehensive gym membership app that can really help you keep your gym business organized and streamlined. In addition, they have an amazing list of resources to help your business grow, including podcasts, books, blogs, and content hubs. If you’re looking for some more in-depth tools to help you boost your fitness center’s profitability, Glofox has the resources you need.

3) Gym Owners’ Business Network

The Gym Owners’ Business Network urges its members to work collaboratively with other gym owners, rather than acting as competitors. They have a podcast, events, speakers, educational resources, and more. While the Gym Owners’ Business Network is based in Australia, the information you’ll find here can be universally applied to fitness centers in any location.

4) Precor

Precor is a popular manufacturer of fitness equipment, and their website also includes an excellent resources section where you can access their “6 Fitness Industry Organizations Gym Operators Should Know.” Their list includes trade associations, media resources, trade journals, and nonprofit organizations.

5) Best Fitness Business Owner Forums

What better way is there to learn from your fellow gym owners than to browse the online forums they post in? This list of forums cultivated by GymInsight is a great way to pick the brains of fitness center owners and operators just like you.

Frequently Asked Questions

What liability risks do fitness centers face?

There are quite a few potential liability issues for gyms. First off, fitness centers are liable for slip-and-fall accidents, just like any other brick-and-mortar business.

However, there are some risks that are specific to gyms as well. Injuries caused by faulty equipment are also a liability. Furthermore, if a customer suffers an injury during a personal training session or a group class, you could be liable for the expenses. In short, you should never operate a gym as an informal business entity — you need personal asset protection.

Why should I form an LLC instead of a corporation?

Everyone’s situation is different, and we are not here to provide legal advice. That said, the limited liability company has some concrete advantages over the corporation that makes it the preferred option for most small businesses. Corporations tend to have more complex formation and maintenance requirements, and they don’t have the taxation advantages of an LLC. The corporation has some advantages of its own (for example, it’s easier to attract investors to a corporation) that make it worth a look but the LLC is a simpler and more flexible business structure.

Can I serve as my LLC’s registered agent?

You certainly can! Every state allows entrepreneurs to serve as their own registered agents. However, while the role of the registered agent can seem like that of an unnecessary middleman, there is more complexity to this position than some people realize.

For instance, you would need to be present and available at your business location during all standard business hours. In addition, if you serve as your LLC’s registered agent, you may need to make your home address a matter of public record. Not only does this have privacy concerns, but there’s also the matter of unwanted junk mail as well.

Why should I hire an LLC service when I can form my own LLC?

The DIY route is always an option for LLC formation. However, LLC services are so affordable that there’s really no good reason not to use one these days. IncFile will even form your LLC for free! In addition, these companies often throw in free bonus features like a year of registered agent service that make them an even better bargain.

Should I form my LLC in my home state, or choose a state like Delaware or Wyoming?

Some people like to form their LLCs in states with favorable legal settings. For instance, Delaware is often seen as the most business-friendly state, as it has an entire court system that’s dedicated solely to business matters. As for Wyoming, this state has some of the most generous anonymity laws for LLC ownership.

However, for most people, your best option is to simply form your business in your home state. Forming in a different state can be a tremendous hassle, and it can add some unnecessary complexity to tax issues as well.

How much does it cost to form an LLC?

The costs of LLC formation can vary quite a bit depending on which state you’re forming one in. For in-depth information about LLC formation costs in your specific state, take a look at our comprehensive guide to state-by-state expenses.