If your company needs to issue a statement to the media, you’ll want to find a reputable press release service to help you out. A press release is a great way to announce a new product or service offering, respond to public criticisms, announce a product recall, expand public knowledge of your business, and much more.
Even more important than the information in your press release is the distribution method you use. Does it even matter if you issue a press release that no one notices?
That’s why we like using a press release service that can ensure our message finds its intended audience. These days, there are quite a few companies offering this service, so it can be tricky to determine the best option for your business.
Send2Press is our top choice for geo-targeted state and local press release distribution. Let’s dig into the details and see if this is the right company for your needs!
When Should My Business Distribute a Press Release?
Before we get started, it’s important to understand when your company should draft and distribute press releases. Each industry has its own norms, and guidelines could vary from what we’re about to say. Still, we feel like the following instances are generally advisable events for press releases.
- Introducing a new product line: If your company is releasing a new product or service, you should issue a press release to spread the news.
- Responding to criticisms: A press release is a great way to improve your brand’s image after it takes a hit.
- Generating news coverage: One of the most important things a press release can do for your business is influence journalists to write news articles about it.
- Improving SEO rankings: When you use a reputable service to distribute your press releases, you can also generate strong SEO value which will improve your company’s ranking on Google searches.
Send2Press Press Release Service Review
Send2Press is an outstanding option for any business looking for targeted press release distribution in specific geographic areas. We’ll quickly review some of its pros and cons before diving further into the details of its services.
Pros
- Geo-targeted distribution options
- AP/Google/Apple/Bing indexing
- Solid reporting and monitoring features
- All press releases reviewed by a PR professional
Cons
- No international distribution
- Limited number of syndication websites
The Details of Send2Press Press Release Service
With Send2Press, you can choose from nationwide, regional, state-level, or industry-targeted press release distribution services. You can get online-only distribution for just $89, while AP distribution in one state for as little as $99, industry-targeted service runs $149, regional service starts at $179, and national distribution costs $199.
We appreciate how this company includes a professional review service for each press release you have them distribute, and the ability to specifically tailor your distribution to several different types of audiences is a welcome feature as well.
Overall Pricing and Value:
If you need press release distribution services targeted to reach specific geographic or industry groups, Send2Press is a great option. This company pairs highly reasonable price points with the ability to reach specialized markets, which is a combination we’ll always appreciate.
All packages include social sharing, video and image embed functionality, and indexing with the AP, Google, Apple, and Yahoo. You can add $50 to any plan to add a direct email push to curated media lists, and add $199 if you want them to write your press release on your behalf.
Overall, we feel that Send2Press offers sufficient value for each of its press release service packages.
Track Record:
Send2Press is a service offered by the company Neotrope, which was founded in California in 1983. The company started widely offering Send2Press press release distribution services in 2000.
We were able to track down 170 customer reviews for Send2Press, and we’re happy to report that nearly all of them are positive. With an average rating score of 4.4 out of 5, it’s clear that the majority of Send2Press customers are quite pleased with their purchases.
Customer Support:
The only complaint we have about Send2Press when it comes to customer support is the fact that the company offers short hours of availability. They’re only available from noon to 8 pm ET on weekdays, which can make it a hassle to contact them at a time that’s convenient for your business.
That said, we have always received prompt and knowledgeable assistance from Send2Press reps, and we didn’t find any critical trends about its customer support in its reviews. We just wish they had more availability!
What Are Customers Saying About Send2Press Press Release Service?
Send2Press maintains a 4.4 out of 5 average rating in the 170 customer reviews we found. This is an excellent score, especially considering the fact that the press release service industry isn’t exactly known for top-quality customer feedback.
When we dug into the details of Send2Press’ customer reviews, we found that their customers frequently praise the company’s reasonable prices and high-quality customer support. We were unable to identify any widespread negative trends in these Send2Press reviews, so overall, this category is an advantage for Send2Press compared to most competitors.
Our Final Thoughts
Send2Press is an outstanding option for any entrepreneur looking for the ability to specifically target press release distribution to geographical and industry groups. We also appreciate this company’s solid customer feedback and reasonable pricing model.
We think Send2Press is a great company in many ways, and we wouldn’t hesitate to recommend them to our family and friends. However, we recognize that Send2Press won’t be the perfect choice for every entrepreneur’s press release needs.
If you’d like to take a look at some Send2Press competitors, or you want to see a general overview of press release services, check out our complete guide on this topic.