When planning to start an Oregon LLC, first comes your big idea, your product or service, the meat and potatoes of your business. After all, that’s how you’ll build a dream business.
But after the initial rush of deciding to take your idea to market, you have to answer an important and pressing question: “what do I call it?”
Every LLC needs a name, preferably a catchy one, and specifically one that isn’t already in use. After all, despite how clever it may be, you can’t steal someone else’s name.
“But,” you may ask, “how do I know if a name is already in use?” It’s a good question. There are a lot of businesses in Oregon, and a lot of names to check. Fortunately, there’s an easy way to go about it: performing an LLC name search.
Don’t forget to get your business’ domain name so nobody else can use it. This will protect your brand and make things much easier for you later. Secure it easily through GoDaddy.
Reasons to Perform an LLC Name Search
Checking for Oregon LLC name availability is the most common reason to perform a search, but it’s far from the only one. Here are a few other reasons you might search for a name:
1) Finding Similar Names
You don’t want potential customers confusing you with another company, especially if that company is a competitor. Your proposed name might be available, but there could also be multiple businesses out there with deceivingly similar ones. If you don’t want your LLC getting mixed up with other businesses, this might prompt you to find a new name.
2) Checking Your Business Status
Once you’ve filed the Articles of Organization and started your Oregon LLC, you can periodically check its status by searching for your existing name. This will confirm your business’ good standing with the state and provide your entity Registry Number, which may be required for future filings.
3) Registered Agent and Office Information
At some point, you might need to send a business service of process. Or, more positively, you might want to partner with them. In either case, you’ll need their Oregon registered agent name and office address, readily available through a name search.
4) Maintaining Current Business Information
When modifying your LLC’s information – like changing your registered agent or principal address to a member or a registered agent service – you will want to confirm the information that the Secretary of State already has on file. A name search will take care of this for you.
How to Perform an Oregon LLC Name Search
No matter your reason for performing a search, your go-to spot is the Secretary of State’s Business Name Search. Here, you can find both name availability and specific business information.
Maybe you’ve come up with an ideal business name, but you don’t know if someone’s already used it. To find out if it’s available, select “Business Name Availability Check” under “Search Methods” and enter your desired name in the search bar. Make sure you enter it exactly as you would use it for your LLC. If you see any results, the name is taken and you’ll need to come up with a new one. But if no results appear, your name is free for you to reserve or register.
When seeking an existing business, enter its full or partial name in the search bar. There are a few different search methods, and the more exactly you enter the name, the faster your search will be. But if you don’t know the exact name, you can enter single keywords, sound-alike words, or synonyms too. Click any of the results to access the following information:
- Registry Number
- Entity Type
- Entity Status
- State of Jurisdiction
- Registry Date
- Entity Name
- Registered Agent Name
- Registered Agent Address
- Mailing Address
- Member or Manager Name(s)
- Name History
- Filing History
This information isn’t necessary if you’re simply checking a name’s availability. But it’s very useful if you need to contact another business or make sure your LLC’s information is up to date.
What if My Name Is Unavailable?
So, you went to the Business Name Search, plugged in your desired name, hit search, and there it was: your precious name, already in use. What now?
If your LLC is domestic (formed in Oregon), your only option is to start brainstorming ideas for a different one. Just don’t use one that’s too similar. Then, when you’ve found an acceptable, available name, go ahead and either form your LLC or reserve the name for future use.
For foreign LLCs, the process is a little trickier. If the name under which you originally registered your LLC is unavailable, you may need to register an “assumed name.” This is a name, other than your “real and true” name, that you’ll use to do business in Oregon. Find more information and assumed name forms here.
How to Make an Oregon LLC Name Distinguishable
Whether you’re reserving a name idea, registering a new name, or choosing an assumed name, you’ll need to abide by Oregon’s business name requirements, so your LLC name must:
- Contain an identifier like “limited liability company,” “L.L.C.,” or LLC”
- Not use the terms “cooperative,” “corporation,” “corp.,” “incorporated,” “Inc.,” “limited partnership,” “L.P.,” “LP,” “Ltd.,” “limited liability partnership,” “L.L.P.,” or “LLP”
- Use only the English alphabet, Arabic numerals, or Roman numerals
- Be distinguishable and available in the Secretary of State business records
But how does the Secretary of State determine distinguishability? Fortunately, this page provides a nice overview. The following changes will make your name unique:
- One or more different letters or numerals (excluding the addition or deletion of “s” to make a word plural/singular/possessive)
- One or more different keywords
- Rearranged keywords
- Creative or unusual spellings
- A difference in how a number is expressed (spelled out, Arabic numerals, Roman numerals)
If you find that your name is unavailable, any of these alterations will distinguish your name without getting rid of it completely.
What you do next depends entirely on what your goal is. If you’re checking for name availability and your name is free in Oregon, you can proceed to reserve it and use it on your Articles of Organization.
When you have a great idea for a business name, you might want to protect it. In Oregon, you can’t reserve a name directly, but you can register an assumed name for $50. Then, when you’re ready to start your business, you can cancel the registration and use the name on your Articles of Organization. Or, if you’re ready to start your LLC right away, you can use that name on your Articles of Organization, which will register it automatically.
Need Help Starting an LLC?
As we mentioned earlier, an LLC formation service can take care of all the paperwork for you. Using a formation service guarantees that your filings will be completed and submitted correctly. It also eliminates the stress of doing it yourself and gives you more time to develop your business plan, network, or just relax.
We invite you to take a look at our complete guide to all of the top options, but we’ll also quickly run down three of the most popular companies right here.
- ZenBusiness ($49) – ZenBusiness offers a well-rounded LLC formation package at a great low rate. Their standard LLC package includes a year of annual report service. ZenBusiness also receives stellar customer feedback, plus it’s a public benefit corporation that gives back to the communities it serves.
- Northwest Registered Agent ($39) – Northwest offers a bit more of a premium service and we think it’s worth it. Northwest includes a year of its industry-best registered agent service with the purchase of any LLC formation package. They also offer the best customer support in this industry, with knowledgeable representatives who are familiar with the details of business formation processes in every state.
- LegalZoom ($79) – For most people, LegalZoom is the first name that comes to mind for LLC services. With millions of clients, it’s easy to see why. LegalZoom’s pricing and features may not compete on an equal playing field with ZenBusiness and Northwest, but its brand power is second to none, it receives solid customer reviews, and it has a strong money-back guarantee.
Frequently Asked Questions
Which words are restricted from usage for LLC names in Oregon?
Oregon doesn’t have too many restrictions regarding the terms you can use in your business name, but it does have a few. For instance, you can’t use terms that refer to other business entity types, and you need to avoid terms that imply an association with banking, insurance, or government entities as well.
Is it necessary to reserve my business name before forming my Oregon LLC?
No. In fact, Alabama is the only state that requires entrepreneurs to reserve a business name before forming an LLC. In Oregon and the other 48 states, this is an optional and largely unnecessary step.
How many small businesses are there in Oregon today?
The state of Oregon is home to more than 320,000 small businesses. Entrepreneurs of all backgrounds and business types find that Oregon is a great place to own and operate a small business.
What are the top small business resources and websites in Oregon?
The Oregon chapter of the Small Business Development Center is a great place to start, as they offer a wide variety of tools and resources for Oregon LLCs. The U.S. Small Business Administration’s Oregon District Office is another valuable resource, and the state’s small business resource page also has plenty of good info.
What Is the Total Expected Cost of Operating an LLC in Oregon?
The overall costs of operating an Oregon LLC can vary considerably based on the specifics of your business. However, we created a helpful guide to help you identify and plan for every expense your LLC will face in this state.
Should I Use an LLC Service, Hire an Attorney, or Form My Own LLC?
The answer to this question lies in your personal preferences, but we can give some general pointers. An attorney will cost the most by a mile, but also provides expertise you won’t find with the other options. The DIY route is free of charge but can require quite a bit of legwork and provides no peace of mind that the process is being completed correctly.
Using an LLC service means your business will be formed by professionals who know what they’re doing, while also costing significantly less than a lawyer. This “best of both worlds” attribute is what makes LLC services our preferred option.