Do you need to form a new LLC, but you don’t want to deal with the hassles of the DIY route? Do you also not have room in your budget to hire an attorney to draft and file your Articles of Organization?

Companies like Northwest Registered Agent and Rocket Lawyer exist for just that reason: to quickly form compliant businesses at reasonable rates.

But how do you discern which one is the best fit for your business?

This Northwest Registered Agent vs Rocket Lawyer comparison will take a look at the main common points between these two service providers, as well as shine a light on what sets them apart. By the time you’re done reading, we’re confident you’ll know which one is the right choice for you.

6 Things They Have In Common

1) Affordable: If you want to save some money compared to hiring a lawyer to draft and file your articles of organization, these service providers can definitely help. Both Northwest Registered Agent and Rocket Lawyer can save you hundreds of dollars over an attorney’s fees. Furthermore, the LLC isn’t a complicated business structure, and you may not need the lawyer’s expertise anyway.

2) Customer Support: Saving money is one thing, but it’s not everything. If you don’t want to DIY your LLC formation, these companies have customer service departments that can be a big help. If you ever have questions, you can call or email them to quickly receive an accurate answer.

3) Experience: Both Northwest Registered Agent and Rocket Lawyer have formed thousands of LLCs, so you can trust them to get the job done right. Experience matters, and these service providers have plenty of it.

4) Efficiency: Do you need your LLC formed sooner rather than later? That’s not a problem for these providers. Rocket Lawyer and Northwest Registered Agent both have expediting services available that can speed up your formation from a matter of weeks down to just a few days in many states.

5) Positive Customer Reviews: We always prefer to read plenty of positive customer reviews before making a purchase, and both of these companies receive good reviews from their clients. It seems that the customer experience with either Northwest Registered Agent or Rocket Lawyer is usually a positive one.

6) Additional Services: LLC formations aren’t the only service offered by these companies. If you need other services like foreign qualifications or document prep, Northwest Registered Agent and Rocket Lawyer can help. Think of them as one-stop business services shops.

Side-by-Side Comparisons


Rocket Lawyer’s LLC formation service is priced at $99.99 plus the state’s fee, which is much lower than the $225 price point offered by Northwest Registered Agent. Rocket Lawyer also offers free LLC formations for new subscribers to its $39.99/month legal services plan. Of course, everyone would rather pay $99.99 than $225. However, pricing isn’t everything, so let’s see how these companies stack up in other areas.


Both of these providers include the basics of formation, like a business name availability check, and the preparation and filing of your Articles of Organization. The big difference is Northwest Registered Agent’s inclusion of 12 months of registered agent service, which is a feature you’ll have to add to your Rocket Lawyer LLC formation.

Registered agent service is the only significant feature added by Northwest, but it’s a noteworthy advantage over Rocket Lawyer. We always advise our readers to acquire registered agent service, as it can protect your privacy while also ensuring you never miss an important document delivery from the state, like service of process.

Northwest will provide a full year of service that costs $149.99 to add on with Rocket Lawyer.


Northwest Registered Agent opened for business in 1998, and since then they’ve emerged as a trusted midsize company in the business services industry. They’ve served thousands of customers in their 20+ years. As for Rocket Lawyer, they’re a true industry giant, with more than 20 million customers served since opening in 2008.

Customer Support

Rocket Lawyer has an extensive customer service network, with representatives available via phone 12 hours per weekday, from 9 am to 9 pm ET. Their support reps are helpful and friendly in our experience, and most of their customers who write reviews seem pleased with this service as well.

While there’s nothing wrong with Rocket Lawyer’s support, they’re not on Northwest Registered Agent’s level. Northwest’s support is rock-solid. They keep their customer support in-house, with a team of professionally trained Corporate Guides. Every time we have called with questions about complicated state rules or forming an LLC, the first person we talk to can immediately answer our questions.

Turnaround Times

With either of these service providers, you’ll get turnaround times that vary depending on which state you’re forming your LLC in, as well as whether you choose to expedite your order or not. Northwest is a bit quicker in some states, and Rocket Lawyer processes orders faster in others.

Order Tracking

Both Northwest Registered Agent and Rocket Lawyer provide basic order status tracking tools on their websites, and they both also send out email notifications.

Registered Agent Service

Every LLC in America is required to designate a registered agent, which is a person or business entity that receives important document deliveries (like service of process) from your state government, informs you of the receipt, then forwards the documents to you. This is so crucial because the state needs to have a reliable means of contacting your business at any time.

As we discussed earlier, Northwest Registered Agent includes a full year of registered agent service with any LLC formation purchase. In addition, they were the first major service provider that locally scans every single document they receive on your behalf, whereas most of their competitors only scan the government forms they’re legally required to scan as your registered agent. After your free 12 months, Northwest charges $125 per year.

Rocket Lawyer does not include registered agent service in their LLC formation package, and they charge a $149.99 annual fee to add it on (or $112.49 per year for subscribers to their $39.99/month legal services subscription plan).

Customer Reviews

Customer feedback is a pro for both of these companies, but Rocket Lawyer has a slight advantage in this area. They have nearly 7,000 reviews available online, and the vast majority are quite positive in nature. Northwest Registered Agent also receives high average rating scores for their client feedback, but they have fewer than 400 reviews available.

Ease of Use

Rocket Lawyer and Northwest Registered Agent both have user-friendly websites that are easy to navigate, and they both make it very easy to leverage their services. They dramatically simplify the LLC formation process compared to the DIY route.

Additional Services

For the most part, Northwest Registered Agent and Rocket Lawyer have similar offerings when it comes to business services. They both offer registered agent service, LLC operating agreements, certified copies, and more. However, Rocket Lawyer has a collection of specialty and personal services that Northwest doesn’t provide.

For example, Rocket Lawyer can help you with some real estate services like drafting a lease agreement or quitclaim deed. In addition, they offer last will and testament service, divorce settlement agreements, child care authorization forms, and more.

Frequently Asked Questions

Got questions? We’ve got answers.

If I Decide to Use Northwest Registered Agent, Which Package Should I Choose?

Northwest’s prices are higher than most companies in this industry, as they charge $225 plus your state’s fee for LLC service. They only offer one package for LLC formations, but it includes everything you need to get your business off the ground — a name availability check, the preparation and filing of your formation documents, and a year of registered agent service.

How Does Northwest Registered Agent Compare to Alternatives?

Northwest Registered Agent, one of the most popular LLC websites, has formed more than 2 million businesses since 1998. Check out the comparison reviews below if you’d like to see how this company stacks up to other good LLC websites.

Northwest Registered Agent compared to:

Does Northwest Handle Extra State Requirements Like New York Publication?

Northwest doesn’t take care of the entirety of a publication requirement, but they do help quite a bit.

Using New York as an example, Northwest encourages its clients to use their Albany address as their own principal office or “address for service of process” location. Once you do this, all that’s left is to follow Northwest’s step-by-step directions to complete the requirement. However, they leave you to do all of the legwork yourself. You’ll need to select a newspaper, submit your ads, complete and file your Certificate of Publication, etc.

On the other hand, Rocket Lawyer does offer to take care of the entire publication requirement on your behalf, as does ZenBusiness. For more information on New York LLC publication services, check out our guide to the best options.

Which Service Has Fewer Upsells?

Northwest Registered Agent has basically zero upsells on their entire website, so it would be quite difficult to beat them in this category.

As for Rocket Lawyer, they aren’t too bad about pushing upsells either, but they do make a few attempts to sell you their $39.99/month legal services subscription plan. On one hand, it could be somewhat annoying if you’re not interested in it, but they provide a 7-day free trial and free LLC formation service for new subscribers, so it’s at least worth considering for most of our readers.

Does Either of These Services Have a Refund Policy?

Rocket Lawyer processes refunds that are requested within 30 days of purchase, but they also specify that they “do not offer refunds on payments we have collected for incorporation-related services.”

As for Northwest, they’ll provide a refund upon request, less a $25 processing fee which they refer to as a “You changed your mind fee.”

Which LLC Formation Website Is Faster?

Turnaround times with Northwest Registered Agent and Rocket Lawyer are very similar, usually only varying by a day or two one way or the other.

This is because both service providers base their turnarounds on how quickly each individual state processes orders. One company or the other may be slightly faster in your state, but it’s likely not a significant difference.

Can I Just Form an LLC On My Own, Without a Service?

The DIY route is always available to you, and it’s not uncommon at all for entrepreneurs to form their own LLCs.

The reason we don’t typically advise this route is that the rules and regulations for LLC formations vary from state to state, so in order to form your own compliant business entity, you’ll need to learn the specifics of your formation state’s requirements.

Furthermore, we appreciate the peace of mind you get from using a reputable service like Northwest or Rocket Lawyer.

In Conclusion

Northwest Registered Agent and Rocket Lawyer are two of the most popular LLC formation services available, and they both have plenty of strong attributes.

We wouldn’t blame you for preferring one over the other — either way, you’re using one of the best companies in the industry.

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