Incorporate.com vs LegalZoom (Which is Better?)

Incorporate.com vs LegalZoomAre you forming a new LLC, but going it alone with the DIY route is unappealing to you? Thankfully, services like Incorporate.com and LegalZoom exist for just that reason, to help you with LLC formation and many other business services.

With this Incorporate.com vs LegalZoom comparison, you’ll find the information you need laid out in a convenient manner. By reviewing their commonalities and differences, I hope this helps make your decision a bit easier.

 

7 Things They Have In Common

  1. Whether you choose Incorporate.com or LegalZoom, you can save lots of money over enlisting the services of a traditional business attorney. Most formations aren’t complex enough to necessitate a lawyer, so these providers can fit your needs nicely.
  2. One of the best selling points for these companies is the customer service. Instead of spending hours digging around on your own whenever you have a question or concern, you can simply email or call them to get your issues resolved quickly.
  3. Both of these providers offer strong guarantees to back up their services. LegalZoom has a satisfaction guarantee which states that if you’re unhappy for any reason, they will refund the fees you paid them. Incorporate.com has a Corporate Compliance Guarantee which says they’ll pay you up to $75,000 if they make a mistake while filing your formation documents.
  4. If experience matters to you, both of these companies have plenty of it. LegalZoom has served millions of customers, while Incorporate.com has been open since the 19th century.
  5. LegalZoom and Incorporate.com both offer many additional services that you may find convenient after your formation. Whether you need registered agent service or EIN obtainment, they can provide these and many more services.
  6. Incorporate.com and LegalZoom have tremendous amounts of free learning tools on their websites. If you want to know more about taxation issues, compliance requirements, etc., the information you’re looking for is right at your fingertips.
  7. These providers take online security seriously. LegalZoom uses Norton Web Security to encrypt data and defend their site from malware. Incorporate.com uses McAfee Secure to protect their site, and they restrict access to your info to just a few staff members.

 

Side by Side Comparisons

Pricing

Incorporate.com starts their LLC service pricing at $99 plus state fee, whereas LegalZoom charges at least $149.

Features

Incorporate.com and LegalZoom offer quite similar baseline packages for LLC formation service. The only remotely significant difference is that LegalZoom includes a custom operating agreement which defines the structure and ownership of your LLC, which Incorporate.com only offers in their most expensive formation package.

Experience

Both of these companies have extensive experience. Incorporate.com has served over 750,000 businesses, and they’ve been around since 1899. No one can match their longevity. As for LegalZoom, they’ve helped nearly 4 million customers since they opened in 1999, a volume few competitors can touch.

Customer Support

Incorporate.com has helpful, professional service reps ready to assist you whenever you call or email them. I haven’t experienced long wait times or anything like that. They’re available from 8am to 8pm ET on weekdays.

LegalZoom’s service department is a bit inconsistent in my experience. Some of their agents are great, but with any company this big, it’s inevitable that not all of their reps are top-notch. Their extended support hours are always appreciated though, as they’re open from 8am to 10pm ET on weekdays and 10am to 7pm ET on weekends.

Turnaround Times

LegalZoom’s turnaround times vary depending on the level of LLC formation service you purchase. Their top-tier Express Gold package has 7-10 business day turnarounds, whereas their Standard package takes about 15 business days, and Economy takes around 30 days.

Incorporate.com bases their turnaround times on your state of formation, and estimates for all 50 states can be found on their website.

Order Tracking

Incorporate.com has a slick real-time order status tracking tool on their website, so you’ll always know exactly where you stand with your formation. LegalZoom has an order status checking function on their site as well, but it’s more basic than Incorporate.com’s tracking.

Registered Agent Service

LegalZoom’s registered agent costs $159 per year, but Incorporate.com charges $235 annually which is one of the highest rates in the industry. (What is a Registered Agent?)

Customer Reviews

Incorporate.com only has a few dozen reviews across the web, and most of them are critical in nature. Many customers complain about being signed up for registered agent without their consent. On the other hand, LegalZoom has loads of customer feedback available online, and it’s more mixed ― basically split down the middle between positive and negative.

Overall, LegalZoom has the advantage when it comes to feedback, but it’s not a major strength for them either.

Ease of Use

Both LegalZoom and Incorporate.com offer easy-to-use services and user-friendly websites. This area is a toss-up for me.

 

Conclusion

Incorporate.com and LegalZoom are both capable and trustworthy companies with quality LLC formation service. I understand some of you still might be undecided, so to close let’s discuss situations where you may prefer one over the other.

Choose Incorporate.com if You Are:

If you want to save some money, Incorporate.com is a good option. Additionally, if you prefer to use companies that have been around for a long time, they’ve been in business since the 19th century.

Choose LegalZoom if You Are:

If you’re looking for brand power and/or customer volume, LegalZoom is a strong pick for LLC formation service.

Incorporate.com
Starting at $99

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