If your company needs to issue a statement to the media, you’ll want to find a reputable press release service to help you out. A press release is a great way to announce a new product or service offering, respond to public criticisms, announce a product recall, expand public knowledge of your business, and much more.
Even more important than the information in your press release is the distribution method you use. Does it even matter if you issue a press release that no one notices?
That’s why we like using a press release service that can ensure our message finds its intended audience. These days, there are quite a few companies offering this service, so it can be tricky to determine the best option for your business.
Cision PRWeb is our top choice for industry-targeted press release distribution. Let’s dig into the details and see if this is the right company for your needs!
When Should My Business Distribute a Press Release?
Before we get started, it’s important to understand when your company should draft and distribute press releases. Each industry has its own norms, and guidelines could vary from what we’re about to say. Still, we feel like the following instances are generally advisable events for press releases.
- Introducing a new product line: If your company is releasing a new product or service, you should issue a press release to spread the news.
- Responding to criticisms: A press release is a great way to improve your brand’s image after it takes a hit.
- Generating news coverage: One of the most important things a press release can do for your business is influence journalists to write news articles about it.
- Improving SEO rankings: When you use a reputable service to distribute your press releases, you can also generate strong SEO value which will improve your company’s ranking on Google searches.
Cision PRWeb Press Release Service Review
Cision PRWeb is an outstanding option for any business looking for industry-targeted press release distribution. We’ll quickly review some of its pros and cons before diving further into the details of its services.
- Targets a wide variety of industry influencers
- Fast turnarounds available
- Reasonable pricing
- No geo-targeting
- No writing services available
The Details of Cision PRWeb Press Release Service
Cision PRWeb offers four different packages with per-press-release price points, ranging from Basic ($99) to Premium ($389). What sets this company apart from the competition is the way it targets not just journalists, but a broad selection of influencers, including industry-curated Twitter accounts and bloggers.
Cision PRWeb also has extremely fast turnaround times available, as this company can get your press release distributed in as little as four hours. However, if you’re seeking geo-targeted distribution or press release writing services, you’ll need to look elsewhere.
Overall Pricing and Value:
Each of Cision PRWeb’s four press release packages includes escalating features from basic press release hosting to a viral multimedia push across various channels. The $99 Basic package includes hosting on PRWeb.com. For $189, the Standard package adds syndication across hundreds of partner sites.
The Advanced plan costs $289 and adds direct distribution to industry-specific influencers. Finally, the Premium package ($389) throws in distribution to “industry-curated Twitter feeds and influential blogger networks.”
All told, we think Cision PRWeb’s pricing is reasonable across the board, and each tier has sensible rates considering the added features.
Cision’s roots date way back to 1876, when it was formed as Svenska Telegrambyran (Swedish Press Agency). Through the years, the company grew and expanded to additional countries, eventually rebranding as Cision in 2007. Today, Cision has more than 3,000 employees in 15 countries.
We found more than 1,500 reviews of Cision PRWeb on reputable third-party websites. The majority of its reviews are positive, but there is also a decent chunk of critical feedback in the mix, resulting in a decent but unimpressive 3.8 average rating out of 5.
You can reach Cision PRWeb via phone from 6 am to 8 pm ET on weekdays. You can also fill out the online contact form on its website or send a message through its chatbot.
We have always found Cision PRWeb’s customer support to be prompt and courteous when we’ve reached out to them. We also didn’t notice any negative trends about its support team in its customer reviews. Overall, Cision PRWeb performs admirably in this area.
What Are Customers Saying About Cision PRWeb Press Release Service?
We tracked down 1,514 reviews of Cision PRWeb on reputable third-party review aggregator websites. Cision PRWeb does receive more positive reviews than negative ones, although not to an overwhelming degree. Its average rating score is roughly 3.8 out of 5.
We found plenty of positive feedback from customers who are pleased with the company’s ease of use and targeted distribution to social media influencers. On the other hand, there are also plenty of customers who view the service as being relatively hit-or-miss, saying their press releases didn’t stand out from the crowd and didn’t gain much traction.
Our Final Thoughts
Cision PRWeb is an outstanding option for any business looking for industry-targeted press release distribution. We also appreciate this company’s strong customer support system and social media influencer reach.
If you’d like to take a look at some Cision PRWebcompetitors, or you want to see a general overview of press release services, check out our complete guide on this topic.